Director, Product Marketing

At Thorn, our cause is our code. We are a nonprofit whose mission of defending children from sexual exploitation and abuse is deeply embedded within our core—a shared code that drives us to do challenging work with resilience and determination.

Here, you’ll work and grow among the best hearts and the best minds in tech, data, and business alongside our network of independent partners, NGOs, and law enforcement agencies. Together, we’re focused on building technology that protects children’s futures. We are looking for dynamic problem solvers with the desire to help address some of today’s toughest issues. You'll collaborate with a diverse group of peers in a remote environment centered on wellness, care, and compassion.

In 2019, we took the stage at TED and shared our audacious goal of eliminating child sexual abuse material from the internet. Come join us to help make this goal a reality and build a world where every child can be safe, curious, and happy.

About the Role

Thorn is looking for a Director, Product Marketing who will build, lead and execute product marketing end-to-end for all Thorn products, with a particular focus on  Safer . We are looking for a candidate who is a seasoned B2B marketeer with a track record of scaling SaaS products from $0 to $50 million, as well taking new products to market. Our ideal candidate is as good at building out strategy as they are at executing and delivering on that strategy as a solopreneur. 

The Director, Product Marketing will drive Thorn’s exploration of the key challenges and gaps companies face in proactively fighting child abuse on their platforms. You will research and have a deep understanding of customer needs and will leverage those insights from around the globe to develop a broader industry marketing strategy. You will own all planning and execution of Thorn’s product marketing strategy and will work closely with the business development, product, engineering and leadership teams at Thorn to build and manage messaging and positioning. You will also be managing agencies to build and execute marketing strategies for all Thorn products. Success will require being a team player and having the ability to develop and leverage strong relationships across the organization while balancing priorities, managing expectations, navigating ambiguity and driving the continuous release of digital marketing initiatives.  

What You’ll Do

• Build and execute the go to market (GTM) strategy for product and feature launches to drive new leads and to upsell within the current customer base.  
• Build out product marketing capability as a function for Thorn
• Build foundational product marketing materials 
• Research and analyze the Child Safety Software ecosystem to make recommendations and competitive advantages.
• Evaluate market trends and competitive strategies to inform decisions on product marketing and positioning as well as GTM with product and sales.
• Propose and scope product marketing efforts (including value props, messaging, GTM strategy, and storytelling)
• Measure results and monitor key performance indicators to drive Thorn’s sales, onboarding, and engagement of current customers.
• Spearhead the AWS Marketplace Program planning initiative
• Establish strong working relationships with the product, engineering, and sales teams to deliver on product strategy.
• Work with cross-functional teams to regularly gather, analyze, and prioritize research to incorporate learnings into the sales process.
• Serve as an external product evangelist and thought leader and point of contact for high-impact engagements, such as enterprise customers and partners.
• Lead agency partners & team with a scarcity mindset to deliver on business objectives 
• Manage product websites, email marketing, social media pages and other digital marketing channels as needed.
• Represent Thorn’s users by building impactful, personal relationships, and championing them.

What We’re Looking For

• 8-10 years in Product Marketing ideally in the SaaS space, with an established track record of growing businesses from 0 to $50 million  
• A can-do attitude and passion to operate as a solopreneur within an organization
• Highly organized and calm, resourceful, critical thinker who thrives at problem-solving on a nimble, fast-paced team.
• Ability to communicate complex subjects in a simple, accessible, compelling manner.
• Commitment to putting the children we serve at the center of everything you do.
• Passion, humility, integrity, positive attitude, mission-driven, and self-directed.
• Bachelor’s degree or equivalent.