Senior Associate, Brand Advertising

Senior Associate, Brand Advertising

This is an exciting opportunity for a talented marketing professional to join Capital One’s Brand Advertising Team as a Senior Associate, serving as a key contributor on the Advertising Team with specific responsibilities for delivering multi-channel creative for Mass Advertising campaigns. This person has experience understanding complex multi-channel media plans, especially display and non-video channels. Candidates will be able to assess creative availability and creative needs, manage writing and briefing creative agencies on non-video channel needs, leading the development of that creative, informing production of the creative, and managing logistics of trafficking, rotation and asset delivery coordinating needs with internal partners, creative and media agencies.

Role Responsibilities:

• Collaborate with Advertising Team working group and leadership, Brand Strategy, Media, Sponsorships, Social, & Research teams to understand business and marketing objectives and participate in development of integrated channel plans

• Lead development of channel creative (print, display, radio, OOH) including authoring briefs with multiple stakeholders, briefing agencies and media partners, managing day-to-day agency communications and coordinating feedback, socializing with leadership, facilitating legal reviews, partnering closely with internal partners for the sake of integration, working with creative agencies on versioning and trafficking instructions, and function as the primary record-keeper for each project 

• Understand, build cases for (orally and in writing/presentations), apply general advertising best practices and research learnings to continually improve creative performance with moderate oversight 

• Approach each project with flexibility and an openness to new projects/ways of working in order to offer the team the most leverage based on seasonality and business objectives

• Pay close attention to detail, approach the work with a high sense of responsibility for the success of the work, and have the ability to prioritize/re-assess priorities frequently given projects with different timelines/urgency

• Support manager on some aspects of creative development for television advertising including record-keeping, preparation of documents for legal review, communication with media team and agency to understand specifics of media plan

• With minimal oversight, build concise, straightforward presentations on areas of ownership and assist manager and leaders on more complex presentations 

• Develop points of view when working in white space and assisting to develop a path forward on projects with limited definition at the outset  

• Assist manager with larger scale advertising initiatives and talent management 

• Develop points of view on advertising best practices and understand the competitive environment of the financial services category. Actively participate in advertising effectiveness discussions and creative assessments  

• Support management of risk and governance and understand the importance of the brand and the customer experience throughout all work we are responsible for

• Coordinate and lead competitive intelligence creative assessments. 

• Centralize internal brand health reports and establish a process for sharing amongst the Advertising Team. 

• Manage ongoing coordination with partner teams to traffic assets, managing creative rotation needs, and launching campaigns on ad hoc basis with minimal oversight 

 

Who you are:

You want to be an EVIDENCE-BASED MARKETER who...

• Your curiosity is endless. There’s always something else to learn.

• You’re flexible and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have big ideas and know the best ones are driven by proof, persistence and patience.

• You’re a storyteller.  You simplify the complex and compel your audience to act.

• You know how to enjoy yourself.  While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications:

• Bachelor’s Degree or Military Experience