Director, Business Development - Craft Education

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
 

Grade: Management_Executive 612

Pay Range: $163,200.00 - $293,800.00

Job Description

Responsible for growing business-to-business (B2B) revenue and forging strategic partnerships at Craft Education (“Craft”). This role is expected to develop and execute on revenue strategy, go-to-market, and sales for Craft’s existing & future technology products by leading departments and teams. The Director of Business Development – Craft is ultimately responsible for driving Craft’s north-star metrics of users, revenue, and partnerships. The role oversees Sales and Marketing at Craft, in partnership with executive leadership, and serves as a key external-facing leader of Craft.
This role requires a blend of strategy and execution: leveraging B2B software-as-a-service (SaaS) business acumen in a high-growth, startup context along with traditional business development practices, while balancing near-term execution with long-term scale goals.

 

The Director of Business Development will be responsible for growing business-to-business (B2B) revenue and forging strategic partnerships at Craft Education (“Craft”). This role is expected to develop and execute on revenue strategy, go-to-market, and sales for Craft’s existing & future technology products by leading departments and teams. The Director of Business Development is ultimately responsible for driving Craft’s north-star metrics of users, revenue, and partnerships.

As the Director of Business Development at Craft this role oversees Sales and Marketing, in partnership with executive leadership, and serves as a key external-facing leader of Craft. This role requires a blend of strategy and execution: leveraging B2B software-as-a-service (SaaS) business acumen in a high-growth, startup context along with traditional business development practices, while balancing near-term execution with long-term scale goals.

Primary Responsibilities

• Develops and activates strategy that will drive adoption of free and paid B2B technology and service products by decision makers.
• Drives decisions on new revenue & growth initiatives by conducting experimentation and data-driven iteration
• Identifies and develops strategic partnerships that increase adoption of Craft technology solutions
• Manages departments and teams to create organizational leverage, including mentoring/coaching
• Maintains an understanding of industry trends, current events, and related information that may impact current and future business.
• Identifies and develops Craft’s unique selling propositions and differentiators by consolidating customer discovery and analysis of competitive products
• Consults with department heads and senior level management on opportunities and challenges in the marketplace to develop new services, products, and distribution channels.
• Works with all internal stakeholders across Craft and WGU to support mutual needs.
• Attends and networks at conferences and events, conducting public speaking as needed.

This job description includes a general representation of job requirements rather than a comprehensive inventory of all required responsibilities or work activities.  The contents of this document or related job requirements may change at any time with or without notice.

Qualifications

Knowledge, Skills, and Abilities

• Knowledge of edtech customer personas and tech