Senior Brand Manager - Temporary Contract (W/M)

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.6 billion in 2022.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

 

LOCATION & REPORT

• Based in Suresnes
• Temporary job contract (July to end of December)
• Reporting to Kiri Global head of innovation

 

MAIN DUTIES

 

Within the KIRI Global Innovation Team, you will contribute to the definition of strategic Innovations in order to develop volumes, turnover and margin. You will be directly reporting to the Global Kiri Head of Innovation.

You will lead innovation / renovation projects from exploration to launch stage in strong partnership with countries, R&D team and factories.

 

DETAILED RESPONSIBILITIES

 

Market dynamics

• Understanding consumer needs and competitive environment in key markets.
• Understanding key market, consumer, category and retailer trends and recommending key business opportunities.
• Benchmarking innovations against key competitors and inspiring brands.
• Analyzing panels and obtaining new insights on innovation opportunities.

 

Portfolio & brand strategy

• Contribute to the vision of the top business opportunities and challenges for the brand.
• Contribute to the brand strategic plan in collaboration with the major local markets. 
• Identify the portfolio strategy on the ranges you are in charge.

 

Positive inno-reno

• Lead key inno-reno projects to ensure on time and in full delivery, as planned in the Brand Strategic plan, by building a strong partnership with SI, R&D and factories teams to deliver the projects: build and animate cross functional teams and lead through non-hierarchical management.
• Ensure a close and constructive partnership with key countries, to align the innovation strategy and prepare innovation launches.
•  Ensure the right allocation of financial and human resource on the projects, through the preparation and inputs to the Brand Codev.
•  Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes.
•  Manage innovation budget (consulting, design agencies, research agencies).

  

CSR Champion

• Pilote & Animate CO2 trajectory for the brand, in line with BP and in collaboration with CSR team, R&D, Operation & Finance.

 

Team management

• Assign new missions contributing to team members’ upskilling.
• Provide regular feedbacks on performance and identify room for improvement.
• Coach your team members on addressing their weaknesses and growing their strengths.
• Build robust Individual Development Plan with trainings along the year.

 

PROFILE

• Minimum business or marketing bachelor’s Degree required
• > 5 years of experience in CPG marketing.
• Experience in innovation projects is appreciated.

 

SPECIFIC SKILLS OR QUALIFICATIONS(foreign languages, software skills, technical skills, …):

 

Leadership skills

• Demonstrated strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience.     

 

Business & marketing skills

• Knowledge of product value drivers (nutrition, CSR, …)
• Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management
• Knowledge of trade constraints
• Strong project management skills in the context of innovation pipeline management: mastery of Agile methods, ability to manage complexity (number of projects and/or countries), ability to spee