Director, Channel Marketing, Independent Retail - Outdoor

Director of Channel Marketing, Independent Retail – Remote

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Director of Channel Marketing, you’ll be part of our Outdoor team working as a remote employee.  You’ll get to:  

• Work with commercial and cross-functional partners to develop and execute the IR channel Dealer Growth Program, Promotional strategies, fleet and bid programs, and seasonal execution plans for our dealer sales force across a diverse base of customers.
• Lead the Independent Retail Channel team, with a focus on developing both business, functional, and leadership capabilities across all levels.
• Define and lead the execution of channel strategies across the dealer customer base to maximize visibility and placement of Cub Cadet, Hustler, and DEWALT brands while improving customer experience.
• Guide cross-functional team through customer meeting preparation, with a focus on presenting new products, merchandising, and promotional strategies to dealers and sales force and successfully executing market communication plans and new product launches.
• Analyze and track POS, floorplan inventory, market share trends, and competitive insights to deliver revenue and profit growth plans; Track program/promotional effectiveness and recommend changes and improvements, provide updates to leadership as required.
• Participate and provide value-added input for monthly Integrated Business Planning cycle and financial forecast review meetings. 
• Work closely with the Sales and Finance teams to manage price lists - maximizing sales and profitability via mix management and pricing actions.
• Make sound business decisions to drive top and bottom lines, driven by a holistic understanding of the channel P&L.
• Assist Category Management teams in analyzing Dealer – Specific SKU portfolios in Pro products and parts to improve SKU efficiency and portfolio optimization
• Up to 20% travel required.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• A minimum of 8+ years of Product, Sales, Finance and/or Marketing experience with a record of demonstrated achievement in sales growth and margin accretion; Previous Channel Marketing Experience strongly preferred. 
• Project management, collaboration, negotiation, and interpersonal skills; demonstrated success communicating effectively with all levels of the business. 
• Advanced analytical skills with strong understanding of key business and financial metrics such as Sales, Gross Margins, Operating Margins, Inventory Turns, etc.
• Customer-focused, can-do mindset with a passion for problem-solving and commitment to excellence and continuous improvement. 
• Passion for people and team leadership and development; experience effectively leading teams either formally or informally. 
• Experience navigating a complex organization and changing priorities and while exercising attention to detail; proven ability to manage deadlines and maintain focus on high-impact work in a dynamic, fast-paced work environment. 
• Computer proficiency to include Microsoft Office Suite and other ERP Systems (SAP, BW, Salesforce, etc.). 

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, givi