About Us

Herald builds digital infrastructure for commercial insurance. Today we provide developers a single API to get quotes for insurance products from multiple carriers. Tomorrow we want to build anything that helps developers connect their applications to the insurance ecosystem. We think buying insurance should be as easy as buying anything else online and we want your help!

We’re a team of insurtech veterans with experience at At-Bay, Kin, Semsee, and Insurify. We’ve raised our Series A funding from top-tier VCs (Lightspeed, Brewer Lane,  Afore, Underscore) along with a panel of insurtech founders (At-Bay, Marble), insurance executives (CRC), and early employees of other successful API infrastructure companies (Plaid, Alloy, Stytch).

The role

We’re looking for a Freelance B2B Marketing Manager to join our small but fast-growing team and help drive our next phase of growth in the B2B Insurtech SaaS space. We’re looking for a teammate who has taken ownership in marketing strategy and execution, specifically within Linkedin content creation, sales collateral creation, drip campaigns, press releases, & website design. This role will help us target our key customers and strategic partners in the commercial insurance industry, so you’ll hit the ground running if you have industry knowledge, or have worked in similar industries such as banking, fintech, etc. 

We know things change quickly at a startup our size. You’re the right person for this role if you’re also excited to figure out what challenges we should solve next and to lead us in solving them. We want you to help us chart a course to transform a trillion-dollar industry.

We are only able to hire candidates local to NYC for this role. This role will be freelance for a minimum of 15-20 hours per week. There is potential for this role to become full time but it is not guaranteed.  

Responsibilities:

• Write and conceptualise captivating and appealing LinkedIn posts for Herald’s external facing team members with the goal of growing our brand recognition with key customers
• Develop, design, and maintain marketing materials across various strategies, including pitch decks, one-pagers, social media content (specifically Linkedin posts), & drip campaigns
• Own & enhance Herald’s digital presence through project management of public-facing content, including social media, press, blog posts, newsletters, email marketing, conference sponsorships, website redesign, and more, ensuring all content and strategy aligns with company mission and business goals
• Utilize industry knowledge to directly target key customers and strategic partners & further shape Herald’s brand 
• Manage and update website content and lead relationship with web developers
• Track and analyze metrics and engagement data
• Collaborate with sales team to create effective social selling content
• Establishing & monitoring key marketing performance measurements and leverage data to continuously improve marketing performance and strategy across all channels 

 

What you bring

• 5+ years marketing experience spanning brand strategy, digital marketing, or similar
• Industry experience within insurance, banking, financial services or similar is a plus
• Deep understanding of Linkedin content creation, email marketing, and collateral creation and the tools needed to execute on them
• Demonstrated ability to drive strategic initiatives and own the end to end marketing cycle
• Excellent written and verbal communication skills 
• Curiosity and enthusiasm for learning new skills on the job!
• Passion for building things from the ground up
• Dedication to the creation of a diverse, equitable, and inclusive environment. We’re building a community that cherishes unique perspectives and creates the conditions for every team member to thrive.

New York Pay Range

$60-$70/hr

 

 

Full compensation packages are determined based on candidate experience. Please note that some roles may include variable compensation (such as commission, bonuses, and/or equity) that are not outlined here. This range is depicting base pay only. Any variable compensati