Sr. Audience Insights, Manager

Who We Are: 

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for applicants who reside in the United States and Canada.

What You’ll Be Doing:

• Lead, maintain, and refine core audience groupings across key verticals, firmographics, and demographics.

• Conduct deep research across targeted verticals to provide insights that guide marketing strategies, positioning, and messaging.

• Develop comprehensive audience insights reports that inform marketing, sales, and commercial strategies across Tinuiti’s business units.

• Collaborate with the marketing and sales teams to deliver actionable insights that drive targeted lead generation and personalized campaigns.

• Build audience profiles and frameworks that guide audience engagement and personalization efforts.

• Work cross-functionally with the commercial team to provide key audience insights that shape market positioning and sales strategies.

• Deliver insights that support both broad marketing campaigns and vertical-specific strategies, helping to drive revenue growth and expand client reach.

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to connect and see if you could be a great fit.

Requirements:

• 6+ years of experience in consumer insights, market research, or a similar role, preferably within a B2B environment.

• Proven ability to conduct data-driven research and turn insights into compelling stories that influence strategic decisions.

• Strong verbal and written communication skills to present findings to stakeholders.

• Highly collaborative and skilled at partnering with cross-functional teams to align on strategic initiatives.

• Expertise in audience segmentation and leveraging insights to create value-driven marketing and sales strategies.

• Ability to manage multiple priorities and deliver insights in a fast-paced environment.

FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off. On top of that, we have 17 paid holidays and company-wide shutdowns, fittingly named Owning Our Offline (OOO), to give us all a chance to collectively log-off and step away from our desks together. Above industry standard work-life balance is something we’re proud of, and it’s one our most loved benefits from Tinuitians year-over-year. 

• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

• Retirement: Match up to 4% of your contributions at 100% with immediate vest