Who We Are

Join a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We Do

First American is looking for a Senior Manager, Product Marketing to join our Endpoint team to roll out our custom built agentic title and settlement platform to an internal audience of escrow teams. You will use your deep marketing expertise to hone the positioning and roll out of our core product to an essential audience.

The Senior Manager, Product Marketing will work collaboratively with product management, transformation team, operations, and leadership to understand customer needs, user personas, and emerging marketing opportunities to articulate internal and external messaging strategy to increase product adoption and retention.

*This is a remote role

What You’ll Do 

Phase 1 

• Hone our value proposition to translate the benefits of our platform into direct benefits that resonate with our audience 

• Collaboratively craft a messaging framework and execute on the developed marketing plan 

• Define, promote and communicate the strategic marketing roadmap for current and future products 

Phase 2 

• Actively lead day-to-day decisions and activities related to the product marketing roadmap, priorities, competitive assessment, product positioning, and customer messaging for lender and servicer related products 

• Be the bridge between product and user to track feedback, make adjustments to our roadmap, and own the marketing for new and revised features 

• Develop a product marketing strategy for our settlement platform to guide all of our efforts 

• Create and track launch metrics and adjust strategy for the greatest impact 

 

What You’ll Bring 

• 8+ years of product marketing experience generating and executing on marketing plans that drive product and business impact 

• Strength in data backed, strategic, big-picture thinking; able to establish and track KPIs and use data to impact roadmaps 

• Equal competence in large scale strategic thinking and product marketing execution 

• Ability to communicate strategic plans and progress to senior stakeholders in a fast-paced, early-stage product development process, as well as experience integrating research into product and marketing roadmaps 

• Excellent written, verbal, and intercommunication skills, and the capacity to create and effectively roll out large scale strategic initiatives 

 

Ideally, You Will Also Have Experience With: 

• Experience in property technology and the real estate space 

• Expertise in conducting quant / qual research and crafting audience segmentation 

 

Pay Range: $126,100 - $168,125 Annually