Sr. Specialist, Product Marketing - Life Solutions

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

About the Role

We’re looking for an ambitious and driven Product Marketing Senior Specialist ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you’ll exhibit a deep understanding of markets and customers to devise and lead a product’s go-to-market strategy and demonstrate excellent leadership and project management skills.

The Product Marketing Senior Specialist will define a marketing strategy and roadmap for solutions for Verisk Life Solutions. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects and the opportunity to make independent decisions. You’ll apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Market & Competitive Intelligence – Understand market and competitive intelligence to develop insights and strategies that inform product positioning and direction
• Customer Journey – Create compelling customer insights through development of target personas, buyer needs and the purchasing decision process for the product, including key buyer roles
• (Product) Strategy – Define the market opportunity for a product through demonstrated knowledge of business goals for the product (product portfolio & roadmap, innovation plans, pricing models, etc.)
• Marketing Strategy – Deliver ongoing marketing planning process inclusive of objectives, strategies, tactics, budget, and measurement that secures BU leader and CMO approval
• Messaging & Positioning - Develop product positioning and messaging that differentiates Verisk Life Solutions in the market
• Sales enablement – Work with the product team to develop sales collateral to enable effective selling, and other on-demand materials in support of sales efforts.
• Campaign Development - Conceive of, lead, and launch innovative, integrated, and multimedia marketing campaigns to include email marketing, digital content, web landing pages, online advertising, podcasts, video, advertising, social media, etc. Deliver superior creative briefs that compel outstanding creative development.
• Marketing Analytics - Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Thought Leader - Serve as internal and market-facing SME/thought leader for the product

#LI-ME1

Qualifications

• BA in marketing, communications, or related field.
• 3 to 5 years of strategic marketing and/or marketing/product management experience
• Demonstrated success with marketing strategy development and implementation across multiple channels.
• Clear understanding of the digital marketing landscape: marketing automation; demand generation; personalization; sales enablement/effectiveness; attribution reporting; campaign management
• Skilled at writing and socializing product-level documents: marketing plan, sales enablement plan, launch plan, solution handbook
• Successful track-record of cross-functional collaboration with teams, contributors, and stakeholders across multiple seniority levels
• Detail oriented with strong analytical and business problem-solving skills, including financial analysis, ROI analysis, and customer segmentation.
• Data-driven and results-oriented, with a perspective on how to measure and evaluate metrics for pre and post product launch, and define and measure metrics to measure the impact of marketing efforts
• Ability to rapidly prioritize and react to changing business needs and external market dynamics

Skills

• Innovative and creative thinker: pioneer who embraces bold ideas
• Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
• “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
• Accountability matters: drives for results as coach and team player; bias to outcomes
• Exhibits aptitude: always lear