Senior Media Planner

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.

By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.

Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.

Engineering Brand Love through the courageous ambitions of our people and our clients.

The agency has significant momentum and is on a roll with new business. Our team continues to expand across four cities (Columbus, Newport Beach, Sacramento, and San Diego) and we’re still growing. Come join our team!

SUMMARY 

We are looking for a smart, experienced, and motivated Senior Media Planner to join our Sacramento team. 

The Senior Media Planner is responsible for assisting in the day-to-day management of media campaigns on key accounts. This person supports the Media Planning team in the planning, buying, campaign execution/optimizations and budget management for traditional and digital media programs.

This is a hybrid work from home/office position (in-office attendance is required on Tuesdays & Thursdays) and the candidate must live near Sacramento, CA.

At The Shipyard, we know that it's your unique talents, backgrounds, and perspectives that make you who you are, just like our team, who come from various career paths and experiences. We believe we can't be truly diverse without bringing your most authentic self to the agency.  

Studies show that people from marginalized communities may not always apply for positions if they don't meet every single requirement in a job posting. At The Shipyard, we encourage you to apply even if you don't meet all the requirements. We believe that your passion for what we stand for — our values and purpose — is just as important as meeting every checkbox. 

WHAT YOU’LL DO

Campaign Planning & Management

• Manage the planning and implementation of wide variety of client campaigns.
• Develop cross-channel media strategies across traditional and digital channels to achieve client goals.
• Work with team members to create media recommendations and supply substantiated back-up information to justify recommendations.
• Leverage media planning and buying tools in the development of strategic media plans (ComScore, eMarketer, MRI, Global Web Index).
• Prepare and present media recommendations to clients.
• Collaborate with Media Supervisor in the day-to-day media campaign management of key accounts.
• Keep abreast of media trends, tools, opportunities in media landscape.

Campaign Stewardship & Execution

• Manage client budgets and day-to-day media activities including digital campaign management.
• Ensure 100% accuracy within plans, budgets, and reconciliations.
• Oversee media authorizations, flowcharts, buying guidelines, campaign workbooks, budget tracking, as well as any activities tied to ensuring successful media campaigns.
• Monitor pacing of key digital campaigns.
• Utilize critical thinking to analyze performance data to develop clear, actionable, and relevant media insights.
• Ensure accurate billing and reporting of key accounts.
• Troubleshoot and coordinate with digital ops team, production managers and project managers to ensure trafficking and creative material deadlines are met.

Communication

• Ensure a good working relationship with account teams, analytics, and digital ops team to facilitate flawless execution of plans.
• Be comfortable providing thoughtful input and feedback in internal meetings.
• Develop media points-of-view on media opportunities for internal teams and clients.
• Maintain a mature and professional acumen in personal and written communications.
• Develop and mentor junior media team members.

Collaboration

• Collaborate effectively with internal and external parties to ensure the buy-in and support of media campaigns.
• Develop strong relationships with internal teams, including account services, operations, finance, creative, and other functional teams as appropriate.

WHAT YOU’LL BRING

• 3+ years of relevant professional experience with a focus on media and advertising.
• Working media planning/buying experience across traditional and digital media channels, primarily digital.
• Experience with media research and third-party ad serving platforms.
• Abili