At Webflow, our mission is to bring development superpowers to everyone. Webflow is a Website Experience Platform (WXP) that empowers modern marketing teams to visually build, manage, and optimize stunning websites. With AI-driven personalization baked in, Webflow enables teams to significantly boost conversion rates, translating directly into measurable business growth. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

We are looking for a Staff Product Manager, Applied AI  to lead our efforts in custom code generation and AI-powered developer experiences. In this role, you’ll define and drive the strategy for integrating AI-driven code generation into Webflow, enabling both traditional developers and visual developers to seamlessly extend and enhance their projects with custom code. You’ll work closely with our engineering and design teams to craft intuitive, powerful developer tools that bridge no-code and pro-code workflows. If you’re passionate about shaping the future of AI-assisted development and empowering Webflow’s community, we’d love to hear from you! This role is an opportunity to define and shape the long-term strategy for this area, working across teams to explore, validate, and scale solutions that expands our customers’ capabilities on Webflow. 

The ideal candidate will have a strong track record of launching AI-products and developer tools, operating at both strategic and tactical levels, and driving alignment across cross-functional teams. This person should be equally comfortable defining long-term vision and getting into the details of execution. Strong business acumen, data-driven decision-making, and exceptional communication skills are essential, along with a passion for crafting best-in-class user experiences.

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.

• • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $175,000 - $247,000
    • Zone B: $164,000 - $232,000
    • Zone C: $154,000 - $231,000
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
    • CAD 212,000 - CAD 299,000
• This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Director of Product for Webflow’s Core Product pillar, Design & Build

As a Staff Product Manager, AI Code Gen you’ll … 

• Define and build AI-powered code generation capabilities for customers using Webflow.
• Work closely with design and engineering to craft a high-quality, intuitive user experience that delights customers.
• Analyze market trends, customer needs, and competitive landscape to inform product direction and prioritization.
• Partner with go-to-market teams (Sales, Marketing, Customer Success) to define positioning, messaging, and adoption strategies.
• Develop and track key product metrics, ensuring data-driven decisions that drive business impact.
• Advocate for the customer, ensuring that product decisions create real value for users.
• Communicate effectively across all levels of the company, including executives, to drive clarity and alignment.
• Stay informed on AI trends, particularly in applied AI and generative AI for code.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

You’ll thrive as a Staff Product Manager if you:

• Have experience owning and driving product strategy on products with strong user experiences, particularly in AI-powered developer tools.
• Have strong business acumen and can balance customer needs with business impac