YOUR OPPORTUNITY

Own and accelerate Bacardi’s chain business across California, one of the most strategic markets in the U.S. This role blends field execution with headquarter strategy – driving in-store excellence while leading customer engagement. Translate national priorities into locally winning execution plans. Lead cross-functional alignment with distributor partners to ensure flawless delivery. Identify incremental opportunities and turn insights into actions. This is a high-impact role with direct influence on revenue, share, and brand presence across California chains.

ABOUT YOU

Fearless mindset with a bias for action – challenges the status quo and pursues growth opportunities with urgency and accountability. Strong commercial acumen with the ability to translate strategy into execution across customer and field environments. Collaborative leader who builds trust and alignment across internal teams, distributor partners, and customers. Strong communicator with the ability to influence at all levels. Committed to a team first culture, fostering connection and shared success.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

• Lead and develop a team of 3 direct reports – driving performance, accountability, and ongoing coaching, mentoring and professional development  

• Own statewide merchandising strategy, including development and execution of local programs with a focus on compliance and conversion

• Develop and lead quarterly market surveys to track performance and identify opportunities

• Account management for key chains in partnership with SGWS/NRS, while leading HQ engagement for priority regional accounts

• Execute against chain priorities within assigned accounts to drive distribution, programming and share growth

• Partner with distribution teams to ensure alignment, strong execution, and delivery against KPIs

• Utilize syndicated data and market insights to identify opportunities and inform actionable plans

• Provide monthly reports and KPI status recaps to Senior State Manager

• Collaborate cross-functionally with internal stakeholders, distributor partners, and key account to align on commercial priorities and execution

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

• 7+ years of experience leading strategy and execution for regional chain accounts

• Strong commercial acumen with ability to leverage syndicated data, identify opportunities, and translate insights into action

• Proven people leadership skills with experience managing and developing direct reports to deliver results

• Ability to manage and influence key customer and distributor relationships at both HQ and field levels

• Execution-focused with strong planning, organization, and communication skills to drive alignment and results

• Bachelor's Degree preferred

The base salary range listed for this position is $135,754-$165,078 and the salary within the range will be determined by the successful candidate's location, experience, skillset and other relevant factors. 

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversi