(Senior) Marketing Director, Martech

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 140 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 44 state government agencies, and 66 healthcare organizations. More than 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/.

Role Overview: 

ID.me is seeking an experienced and strategic Martech leader who will drive the development and management of our full-stack marketing technology suite, across B2C, B2B and B2B2C marketing enablements. 

This role requires a hands-on leader with deep expertise in marketing technology, analytics, and lifecycle marketing for high-growth, member marketplaces. This role will scoping requirements, evaluating and selecting vendors, architecting integrated solutions, and ensuring the seamless operation of our Martech stack, including optimizing tools and processes to enhance the end-to-end customer lifecycle journey.  

While this role does not require hands-on engineering expertise, a deep understanding of marketing technologies, systems integration, and strategic execution is essential.

Key Responsibilities:

• Martech strategy and architecture:  Lead the strategic design of a comprehensive Martech stack to optimize member engagement throughout the lifecycle
• Lifecycle Marketing Enablement:  Build and optimize marketing technologies that support personalized, data-driven lifecycle marketing campaigns, including acquisition, onboarding, engagement, retention, and reactivation strategies. Collaborate with the Marketing, Sales, Data, Eng teams to design workflows that enhance customer experience and maximize member lifetime value.
• Identify and evaluate martech tools:  Evaluate and recommend Martech vendors and solutions, including content management, message targeting and orchestration, channel delivery (e.g., email, SMS, notifications), analytics and optimization vendors.  Conduct thorough assessments to ensure scalability, efficiency, and integration alignment.
• Assess emergent technologies:  Evaluate emerging technologies to identify opportunities for innovation and competitive advantage, including emerging AI tools to enable agentic, highly personalized targeting.
• System integration and optimization:  Lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem.  Manage the implementation, configuration, and optimization of Martech tools to deliver personalized, data-driven customer experiences.  Work across Product and Eng to integrate into existing solutions.
• Governance and quality assurance:  Establish and maintain governance frameworks, ensuring data integrity, privacy compliance, and adherence to best practices. Oversee tooling for data collection, storage, and governance to ensure compliance with privacy regulations (e.g., GDPR, CCPA).  Integrate a QA framework to enable scalable adherence.
• Leadership and collaboration:  Serve as the primary liaison between business stakeholders and technology partners, ensuring alignment and effective communication.  Collaborate with cross-functional teams (marketing, product, eng, data, and analytics) to identify business needs and translate them into technical requirements.

Qualifications:

• 8+ years of experience in marketing technology, with a proven track record of leading complex Martech initiatives on the brand side.
• Deep knowledge of Martech platforms and tools, such as CRM, CDP, CMS, marketing automation, analytics, and personalization platforms.
• Strong vendor management skills, with experience in evaluating, negotiating, and implementing Martech solutions.
• Exceptional problem-solving and analytical skills, with the ability to translate business needs into actionable technical solutions.
• Excellent communication and stakeholder management abilities, with a collaborative approach to cross-functional partnerships.
• Familiarity with data privacy regulations (e.g., CCPA) and best practices for data governance.