Job Title

Product Marketing Principal Specialist - Airline Customer Experience

Business Environment

Airlines have embarked on one of the biggest transformations of the industry: The Retailing transformation. Airlines are taking their systems to new heights to deliver future-proof technology based on customer, offer and order management systems. 
Airlines are taking a customer-centric angle in that transformation and expect IT providers to deliver improvements on traveler experience, personalization, customer loyalty, revenue generation and efficiencies. Amadeus is pioneering this transformation and helping airlines become modern retailers and provide excellence in the experience of travel.

About the role

The Product Marketing Principal Specialist reports to the Manager of Product Marketing, Airline Customer Experience Solutions. Customer Experience, Loyalty and Rewards are key components of the portfolio. The PMM will be mainly working on the portfolio of Customer Experience Solutions for Nevio,  transversally liaising with other internal departments.

Common accountabilities:

• Proficient in technical knowledge to ensure team performs at a high level. Is recognized as a leader in own area and may formally train Specialists/Senior Specialists. ​

• Understands how main business drivers may impact on own area. Can assess complex problems with broad impact on the activity, improve processes, recommend solutions and risk mitigation plans. Able to communicate complex information.​

• Works with a high level of autonomy, based on management directions. Leads projects or contributes to broad cross-functional projects. May contribute to planning of resources and budget.

Specific accountabilities:

Product/Business Marketing:

• Understand customer's business and issues and develop the business/product value proposition.

• Understand market dynamics including industry trends, traveler trends and competitive landscape.

• Design and ensure implementation of the pricing strategy to maximize revenue. Manage products profitability aligning resources dedicated to product through the products lifecycle.

• Translate the strategy into Marketing Plan including marketing and communications actions.

• Elaborate and execute yearly marketing plan.

• Define metrics of success for business/product plans and evaluate the marketing performance and customer experience.

• Identify opportunities for the development of new or enhancement of existing products through analysis of market, competitor and customer information and knowledge of Amadeus' potential offering that will meet customer needs.

• Recommend marketing improvements based on understanding and anticipation of internal and external business challenges.

Develop product strategy

• Provide input for the overall strategy and vision: strategic studies, high-level requirements, initial as-is to-be journey, early product feature, business canvas, partner consideration, positioning documents. Contribute to solution portfolio evolution and alignment

Customer discovery

• Responsible for creating and maintaining user personas and gathering feedback from customers

• Understand, explain and present the value of our solutions for customers with value propositions. Contribute to building customer-facing value calculators

• Support the PM as needed with market & customer product feedback, full as-is /to-be journey, required capabilities

 

Communicate and Scale

• Build the portfolio assets: description, videos, tutorials, value proposition, etc. to ensure each communication linked to the product releases highlights the key benefits for customers.

• Articulate structured market-facing messaging and value proposition, consistent with go-to-market strategy. Synthetize large solution value drivers in compelling story telling. Contribute to Product Lifecycle and go-to-market deliverables. Provide content for events and marketing assets

• Drive internal narratives to stakeholders, communications and upskilling programs to sales organization in collaboration with GTM teams, and general awareness and interest across the whole organization

• Bring together PMs and the relevant go-to-market teams to align on plans

• Collaborate with Sales - so that Sales can develop action plans for the solutions to be released and optimize their positioning to customers Marketing - so that Marketing can create relevant campaigns, collaterals and event content Professional Services, Customer Success, Customer Support, Partnerships - to ensure they are informed and ready for new solu