Trade Marketing - Manager I - ITALY

In Duracell we are looking for a Trade Marketing Manager ITALY. We offer a 360-degree experience: learn by doing, take ownership, become the manager of tomorrow, and enjoy a unique company culture and team atmosphere. 

Expected contribution: 

The candidate plays a critical role in ensuring the success of the Duracell business in Italy by mastering in-market performance analysis, developing and executing product strategies, and collaborating with other teams to achieve overall company goals. The candidate is responsible for the deployment, execution and follow up of the Duracell commercial and in store strategies by channel/customer, the sales support and the merchandising agencies management. 

Key Responsibilities:

• Pricing and promotional strategy: define approach for Italian customers, based on product tier and channel, ensuring compliance with Europe & African central guidelines, deploy it to sales teams and equip them for execution. 
• Promotional Displays: work closely with the marketing, logistic and sales teams to design, produce and manage promotional displays based on promotional calendars by customer, with the objective to increase brand awareness, drive sales, and improve market share.
• Sales Support: Work with the sales team to develop trade promotional programs (incentives, hostesses, premiums, trade shows…) and campaigns that drive sales and brand awareness. 
  • Monitor and analyze the effectiveness of trade marketing campaigns and programs and make recommendations for improvement.
  • Develop concept sells tailored by channels and customers. 
  • Develop sales aids for customers. 
•  Sales Merchandisers and replenishers teams management and coordination: deploy our commercial strategies to the agencies and secure compliance of instore execution through training, guidance and KPI measurement.

Required Competencies and Capabilities:

• 4-5 years’ experience on Trade Marketing in FMCG companies.
• Bachelor’s degree in marketing or similar preferred.
• Knowledge of the Italian trade.
• Ability to manage multiple projects and priorities simultaneously.
• Strong analytical and project management skills. 
• Proficiency in Microsoft Office, particularly Excel and Power Point. 
• Experience on Nielsen / IRI analysis.

The candidate: 

• Culture of collaboration within the team.
• Proactive approach and can-do attitude with excellent communication skills.
• Organized, autonomous and attentive to detail.
• Ability to frequently travel around Italy and to Rome (up to 25% of the time).
• Proficiency in Italian and English. Fluency in Spanish is a plus.

Benefits:

• Hybrid position: Work from home + Rome Office
• Meal Allowance
• Health insurance
• Smart Working Allowance
• Flexible culture
• Being part of an International Network.

Type of contract: permanent & full time.

Reporting line: Southern Europe Marketing Director

Starting date: March 2024

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude i