Marketing Specialist, Co-Brand
U.S. BankAbout the role
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.
Job Description
This role is responsible for the development and implementation of the multi-channel marketing programs and strategies to support a major co-brand partnership. This could include marketing, advertising, promotions, and front line collateral and training materials. The incumbent will deliver measurable, customer-centric, multi-channel marketing programs to maximize customer growth, retention and engagement, in all cases working with and through our partner to set the agenda and drive marketing outcomes un U.S. Bank and partner channels. The role evaluates and measures program results to optimize investment. Works with agencies and cross-functional teams to produce materials that are branded and compliant. Collaborates with internal partners to ensure that all marketing programs are in accordance with all laws, regulations and bank policies. Works with leadership teams to coordinate, develop and execute marketing events such as tradeshows, seminars, industry sponsorships, local events, etc. to achieve business line goals. Provides solutions and problem solve for business line objectives.
Basic Qualifications:
- Bachelor's degree, or equivalent work experience
- Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience:
Ability to lead projects and provide marketing that is data-driven, customer-centric, and relevant
Proven ability to manage multiple projects and assignments that are completed on time and on budget
Experience working with external partners to drive growth objectives. Ability to build trusted partnerships and influence without direct authority
Ability to collaborate with research teams and leaders to adapt strategies based on research findings and campaign results
Strong organizational, interpersonal and team building skills
Excellent written and oral communication skills, including presentation skills
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
Benefits:
Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one h
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