Associate Director, Social

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.  

As an Associate Director, Social, you own performance and optimization for the campaigns and clients you manage. You will lead paid social team members in daily account management, strategy creation and implementation, tracking performance against goals, and adherence to deadlines, among other topics. You will be responsible for communicating performance both internally to teams at Known as well as externally to clients.

WHAT YOU’LL DO

• Drive performance for paid social campaigns and amaze our clients, both by meeting their targets and creating insightful narratives
• Design and author overall team strategy and media approach to paid social management across multiple clients and business objectives
• Ensure reporting of social performance to clients is of a high standard and build a narrative for the development of the account
• Ensure best practices are met across all sectors of paid social planning and buying, as well as knowledge sharing across teams
• Build strong relationships with platform reps and identify partner vendors for future collaboration
• Manages and develops direct reports and is responsible for complete team development
• Be a point of escalation, identifying and resolving problems in a client-centric environment and coordinating efforts across the team
• Manage achievement of KPIs and deadlines
• Understanding the client’s overall business objectives and translating them into paid social strategy; Coordinate social strategy with other media channels and find areas for cross channel collaboration
• Day-to-day management and coordination of advertising spend you’re responsible for, including working with channel specialists on strategy, insights, optimizations, and improvements
• Communicating how modern techniques (e.g. optimization algorithms, automation, and AI) can be used to optimize KPIs and around black-box algorithms in different social channels
• Building analyses, stories, and presentations for client media plans and reports
• Developing POVs on key paid social landscape updates, showcasing your abilities to share proactive thought leadership with Known teams and clients

WHO YOU ARE AND WHAT YOU HAVE

• A degree from a well-regarded college or university.  STEM degrees are preferred.  
• 7+ years of hands-on experience in management of the buying, strategy, and execution of highly data-driven performance and brand Paid Social campaigns, ideally in a digital agency environment
• 2+ years of experience managing direct reports; experience managing