Content & Digital Marketing Specialist

Content & Digital Marketing Specialist 

Intertek's People Assurance teams empower your workforce to identify and close operational gaps and mitigate risk by assuring smart actions across your organization, is actively seeking a Content and Digital Marketing Specialist to join our Wisetail team.

What are we looking for?

Intertek Wisetail is seeking a creative and results-driven Content and Digital Marketing Specialist to join our dynamic team. You will play a critical role in developing, executing, and optimizing content and digital marketing strategies across multiple platforms. Leveraging your expertise in content creation, SEO, and digital marketing tools, you will enhance our online presence and drive engagement with our target audience. Your creativity, strategic thinking, and strong communication skills will be key to developing compelling content and campaigns that align with our brand and business objectives. 

About the Wisetail Team

Intertek Wisetail provides a custom branded training and communication platform built to engage today’s workforce with a complete learning management system, giving customers the tools to grow their passionate workforce.

Job Title: Content & Digital Marketing Specialist

Location: Remote

What you’ll do:

• Assist in the development of and own the execution of content and digital marketing strategies that align with the company’s goals and brand identity. 
• Own and maintain the voice of Wisetail, ensuring all content and communications align with and authentically represent our brand's voice and values. 
• Create, manage, and optimize content for various digital platforms including websites, blogs, social media, and email to support demand generation and marketing team goals. 
• Collaborate with internal teams to produce new or revised, high-quality content that meets the needs of our target audience. 
• Conduct keyword research and use SEO best practices to increase organic traffic and improve search engine rankings. 
• Plan, execute, and manage social media campaigns to enhance brand awareness, engagement, and lead generation. 
• Analyze and report on the performance of digital marketing campaigns, providing insights and recommendations for optimization and proposals for creative new projects.  
• Stay up-to-date with the latest trends and best practices in content and digital marketing. 

This position outline is a general guideline and does not represent all encompassing details. The position assumes that the incumbent has both the mental and physical requirements to carry out the above defined duties.  

What it takes to be successful in this role:

• 3+ years of experience in content creation, digital marketing, or a related field, ideally in a B2B setting. 
• Strong understanding of SEO best practices and keyword research tools. 
• Excellent writing, editing, and communication skills. 
• Creative thinker with the ability to generate innovative content ideas and strategies. 
• Strong analytical skills with the ability to interpret data and make data-driven decisions. 
• Detail-oriented, organized, and able to manage multiple projects and deadlines. 
• Self-starter with solid project management skills and the ability to work both independently and collaboratively. 

This is a remote position; however, applicants must reside in and be able to legally work in the United States. 

Benefits Information

When working with Intertek, you can expect salary and benefit package competitively placed within the local market, including medical, dental, vision, life, disability, 401(k) with company match, generous vacation / sick time (PTO), tuition reimbursement and more. In addition to competitive compensation packages, Intertek employees are eligible for a variety of benefits including paid time off and paid holidays.

Intertek’s Commitment

Intertek is a world leader in the Quality Assurance market, with a proven, high-quality business model and a global network of customer-focused operations and highly engaged subject matter experts. With passion, pace, and precision we work to exceed our customers’ expectations, while engaging with our employees to be 10X in their performance and professional growth.

Our Culture of Total Quality Assurance 

Intertek promotes a culture where motivated, customer-oriented employees can flourish, experience professional fulfillment, and reach their highest potential. At Intertek, we exercise our spirit of innovation, the passion of our people and our unmatched customer commitment to realize our pu