Principal Product Manager - Amazon Ads, Advertiser Experience Frameworks

ur team is at an inflection point. Sitting within Demand Tech—the organization that owns Amazon's Display, Video, and Audio advertising suite—we are the experience framework team that powers the Amazon Ads Console used by millions of advertisers globally. We are building an agentic experience framework that fundamentally changes how advertisers interact with Amazon Ads—expanding our engineering, product, design, and science capabilities to create the foundation for intelligent agent experiences across the entire Ads product suite. We are starting with a conversational chat experience and will evolve toward increasingly advanced agentic solutions that reason, plan, and act on behalf of advertisers. We have executive sponsorship, a growing team, and a greenfield opportunity to define a new product category.

As a Principal Product Manager-Tech, you will own the product vision and strategy for our agent experience framework—the intelligent layer that combines large language models, first-party advertising signals, and deep domain understanding to deliver personalized, conversational, and increasingly autonomous advertising guidance to millions of advertisers on Amazon. You will define the shared patterns, frameworks, and capabilities that other product teams across Amazon Ads will use to build tailored agentic experiences for their specific products—while also driving innovation within our own Demand Tech product suite across Display, Video, and Audio.

A successful candidate will be deeply analytical and will work with product leaders across Ads, engineering, design, and science to identify and prioritize needs, able to effectively influence up and across the organization, and adept at synthesizing AI capabilities into scalable, reusable patterns and intuitive agent experiences that advertisers trust and product teams adopt. You think in systems and frameworks—understanding how to build extensible, opinionated foundations that enable other teams to move fast while maintaining a cohesive advertiser experience.


Key job responsibilities
Product Vision & Strategy

* Own and articulate the end-to-end product vision for the Amazon Ads agent experience framework, defining how it evolves from an initial chat experience to increasingly advanced agentic solutions that serve millions of advertisers across the full advertising lifecycle—from strategy and planning through campaign creation, optimization, and performance analysis.

Experience Layer Architecture Ownership

* Define the end-to-end experience layer architecture for the agent framework, including:
* Conversational interface patterns and multi-turn dialogue management
* Agentic communication patterns (how agents surface reasoning, request permissions, explain trade-offs to advertisers)
* Feedback collection mechanisms and voice-of-customer (VoC) integration across the advertiser journey
* Experience consistency patterns that other Ads product teams adopt when building agent touchpoints
* Integration contracts between the experience layer and underlying services across the agent stack

Framework Ownership & Product Cohesion

* Own the agent experience framework—defining the shared patterns, foundational services, and capabilities that enable consistent, high-quality agentic experiences across Amazon Ads.
* Partner with other PMs and teams building agent skills to ensure a cohesive and compelling product experience, balancing framework extensibility with opinionated design that maintains advertiser trust and experience quality.
* Establish governance and best practices for how teams adopt the framework, build skills, and maintain consistency across diverse use cases.

Cross-Stack Collaboration & Integration

* Lead collaboration with teams across the full agent stack—including agentic skill builders, orchestration services, reasoning capabilities, and foundational infrastructure:
* Define integration contracts and interface patterns between the experience layer and underlying services
* Translate advertiser experience requirements into capabilities needed from partner teams
* Represent experience layer needs in architecture discussions and drive alignment across the stack
* Ensure the experience framework can leverage evolving capabilities as the stack matures

Cross-Ads Partnership

* Partner closely with product leaders across Ads to understand their product domains, influence their roadmaps, and ensure the experience framework delivers extensible capabilities that serve diverse product needs while maintaining a unified advertiser experience.

Engineering & Design Collaboration

* Work directly with your engineering and design teams to build the experience layer, while leading technical discussions with partner teams across the agent stack. Participate in architecture reviews, defin