Acquisition and Engagement Manager, Care

Who We Are

Verily is a subsidiary of Alphabet that is using a data-driven approach to change the way people manage their health and the way healthcare is delivered. Launched from Google X in 2015, our purpose is to bring the promise of precision health to everyone, every day. We are focused on generating and activating data from a variety of sources, including clinical, social, behavioral and the real world, to arrive at the best solutions for a person based on a comprehensive view of the evidence. Our unique expertise and capabilities in technology, data science and healthcare enable the entire healthcare ecosystem to drive better health outcomes.

Description

Verily is seeking an Acquisition and Engagement Manager to drive member enrollment and engagement marketing in our Care business (Verily Onduo and Verily Lightpath). You will work hand in hand with the marketing team and other cross-functional partners to identify organizational needs, client needs, strategies to win, execute campaigns, measure results, and optimize performance. These duties may include member enrollment outreach, engagement journey creation, audience analysis, semi-annual planning, and budget management. All with the goal of improving member health outcomes, increasing billable members, elevating the member experience, and working towards a unified “One Verily.”

Responsibilities

• Establish and lead planning processes for enrollment and engagement. This includes cross-team collaboration with Creative, Clinical, Data Analytics, Sales, Account Management, Product, Engineering, Legal, Regulatory, and other teams as necessary.
• Execute campaigns to drive member enrollment and engagement. This includes measuring the results of these initiatives, deriving insights, and optimizing performance based on these insights.
• Collaborate with the Account Management team and their respective clients to launch enrollment, report on enrollment and engagement, and find other opportunities to drive success as defined by Verily and our clients.
• Internally champion team-wide improvements including organizational education on Performance Marketing’s initiatives, refining existing internal processes, and creating a more seamless cross-functional work experience. This work helps us be “One Verily” by working faster and smarter together.

Qualifications

Minimum Qualifications

• Bachelor’s degree in marketing, business or related field.
• Excellent written, verbal and executive communication skills.
• At least 8 years of experience in marketing or related field.

Preferred Qualifications

• At least 4 years of B2C experience within healthcare marketing with an emphasis on patient/member enrollment and engagement leveraging email, direct mail, SMS, push notifications, etc.
• Roll-up-your-sleeves attitude with an ability to navigate an evolving and fast-paced environment, influence at all levels and work effectively across functions and geographies.
• Creative and methodical problem solving: bring people together to understand needs, identify options, form hypotheses, make decisions and learn faster through feedback.
• Results focus: prioritize, plan, coordinate, track and evaluate projects, programs and processes, with a strong emphasis on learning and continuous improvement.

The US base salary range for this full-time position is $124,000 - $177,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

#LI-RK1

Why Join Us

Build What’s Vital.

At Verily, you are a part of something bigger. We are a diverse team of builders innovating at the intersection of health and technology—united by a shared spirit of curiosity, resilience and determination to make better health possible for all. This builder mindset means your fingerprints will be on the work that shapes the future of health. 

Fulfilling our precision health purpose starts with the health of our Veeps, which is why we offer flexibility, resources, and competitive benefits to support you in your whole-person well being. 

Our culture reflects the behaviors that stem from living our values every