Regional Field Lead

What's the role about?

Regional Field Lead - Brand Activations & People Development

Salary: £26,480 – £29,000 FTE (pro-rata £10,592 – £11,600 for 14hrs/week) + bonus + expenses, 34p per mile

Location: Cambridge, Luton, Norwich, Colchester & surrounding areas

Working: 14 hours per week across 2 days (Friday – Sunday) 

The Opportunity

 

Are you a seasoned leader who thrives on developing people but needs a role that respects your work-life balance? 

We are seeking a Field Lead to act as the bridge between regional strategy and store-level execution. This isn't just about oversight; it’s about elevating a high-performing team of Brand Ambassadors to deliver world-class experiential marketing.

 

Your Impact As the primary leadership presence across your region, you will:

• Coach for Excellence: Move beyond "supervision" to active mentorship. You’ll be responsible for the professional growth and performance of our field teams.

• Drive Store Partnerships: Act as the face of the brand for Store Managers, navigating challenges and ensuring "Gold Standard" activation placement.

• Quality Assurance: Use your eye for detail to audit brand presence, ensuring every consumer interaction is premium.

• Performance Analytics: Instill a data-driven culture where KPIs aren't just met—they are exceeded.

Who You Are

An Experienced Mentor: You have a proven track record of managing teams in the field (Retail, Hospitality, or Field Marketing).

• Mentorship Skills: Experience in training, developing, and getting the best out of a team.

• The "Can-Do" Spirit: An enthusiastic mindset that sees opportunities where others see challenges.

• Reliability: The ability to manage a flexible 14-hour week, primarily across the busy weekend period.

Ideal (but not essential):

• Experience in sampling, brand activation, or promotional roles.

• Background in FMCG, retail, or experiential marketing.

In return we will offer you

• Competitive Pay: £10,592 per annum + up to £1,008 bonus based on KPIs (£11,600 OTE).

• Career Growth: Great opportunities for progression within a global agency.

• Supportive Culture: A fun working environment where performance and success are rewarded.

• Extra Benefits: Wellness programmes, annual conferences, enhanced pension, life assurance, enhanced paternity/maternity leave, and discounts via Perkbox and Taste Card!

Are you our next investment? Apply now!

Early applications are strongly encouraged as we reserve the right to pause or close this vacancy prior to the listed closing date.

More about us...

 

At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.

 

Awards

We are an Award-Winning Workplace! We’re proud to be recognised as one of UK & Europe’s Best Workplaces™* every year since 2015, with additional accolades:

• UK’s Best Workplaces™ for Women* (since 2018)
• UK’s Best Workplaces™ for Wellbeing* (since 2018)
• UK’s Best Workplaces™ for Development* (since 2024)
• UK’s Best Workplaces™ in Consulting & Professional Services* (2023)
• Happiest Workplace Award* (WorkL, 2023,2024 & 2025)

We’re also the most awarded agency in our industry, with multiple FMBE awards* (our industry awards) and more Agency of the Year* titles than any competitor.

 

Sustainability*

Looking for a company committed to a Sustainable Future? Our environmental achievements include...

• Ecovadis – Silver Award
• ISO 14001 & ISO 27001 Certifications
• Cyber Essentials Accreditation
• Partnership with Oblong Trees

*awards may be listed under our previous name, REL Field Marketing.  

Our Rebranding Journey

In January 2026, REL Field Marketing became part of the Smollan brand,