Customer Intelligence - Senior Director

Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

Verisk is looking for a Senior Director to join the Account Based Marketing team to lead Customer Intelligence in our data-driven modern marketing organization. The ideal candidate will have a deep understanding of finance and data analytics to leverage modern tools that create actionable insights to drive company growth. You’ll be responsible for leading the development and implementation of a data-driven marketing strategy in Customer Intelligence that aligns with the company’s overall goals. You’ll work to understand the needs of the business and develop a strategy that leverages the latest research and data analytics tools and techniques to drive growth.   

Professional Summary

• Experienced leader with the ability to work with diverse groups of people and achieve impact
• A highly skilled professional with a deep understanding of business needs and a proven track record of success in driving the implementation and adoption of analytics initiatives
• Experience leading the development of external and internal facing dashboards that provide clients with transparency and decision-making tools that consistently receive high organic utilization and positive feedback
• Experience in account analysis, firmographics, automation, data management, and distribution strategies
• Experience in the design, development, coordination, and communication of key business performance and risk metrics

The role is based in Boston and reports to the AVP, Account Based Marketing. Verisk offers a hybrid work environment with in-office work at least 2 days/week.

Job Responsibilities

• Conduct primary research on our key accounts and the dynamics driving their performance
• Utilize data analytics techniques to extract insights from Salesforce data and other alternative data sources
• Develop and maintain key performance metrics and insights to marketing stakeholders
• Work with cross-functional teams to develop data-driven solutions to support marketing efforts
• Collaborate with IT and Salesforce teams to ensure data quality and accuracy and implement data integration and governance best practices for marketing data
• Identify and track key performance indicators and provide regular reports to management on the effectiveness of marketing efforts
• Act as a liaison between the marketing and IT teams to identify areas for process improvements and automation in marketing data management

Qualifications

• Bachelor's degree in marketing, business, or a related field; MBA is a plus
• A minimum of 10 years of experience, with at least five years in a leadership role
• Strong analytical and problem-solving skills, with the ability to use data to inform decisions
• Proven experience in developing and implementing successful data strategies
• Strong communication and leadership skills
• Experience with data visualization and ETL tools (e.g., Tableau, Alteryx) and programming languages (e.g., SQL)
• Experience in the financial industry is a plus

Skills

• • Innovative and creative thinker: pioneer who embraces bold ideas
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • “Let’s go” attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as coach and team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly attempts new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance

Additional Information

In 2022, Verisk received Great Place to Work® Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India. We’re also one of the 38 companies on the UK’s Best Workplaces™ list and one of 18 companies on Spain’s Best Workplaces™ list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact. From our historic roots in risk assessment, we’ve grown to provide analytic insights that help transform industries focused on some of the world’s most critical areas. Today, the insurance industry relies on Verisk