Senior Digital Marketing Manager, Urology

Additional Location(s): US-MN-Maple Grove; US-MA-Marlborough

 

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

 

About the Role:
The Senior Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives, strategies, and programs to drive overall business unit growth for Urology. This role contributes to a comprehensive digital strategy by executing projects, optimizing digital channels and tactics, and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across the BSC community, engaging both direct-to-patient and professional audiences.

 

Qualified candidates have proven expertise in web and .com platforms, paid media campaigns, email nurture programs, customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus), SEO/SEM campaigns, and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs), consumers, and patients (DTP). This role reports to the Senior Manager of Digital Customer Experience and works closely with Principal Digital Marketing Managers, contributing to overall strategy with a strong focus on execution and activation. As a key contributor, the DMM plays a critical role in achieving the division’s business goals.

 

Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

 

Relocation Assistance:

Relocation assistance is not available for this position at this time.

 

Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
 

Key Responsibilities:

• Support the development of the overall digital strategy, including CRM (email, text), web, SEO/SEM, and other key digital channels, in alignment with the broader Customer Engagement and Activation (CE&A) team to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning, execution, and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams, developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels, collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously, effectively prioritizing work to contribute to the digital strategy while owning activation, execution, and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication, written, and presentation skills.
• Proactively communicate and present fresh, innovative, and relevant ideas and plans to business partners, securing alignment and buy-in.
• Collaborate closely with key stakeholders, including:
  • Content Strategists to leverage provided content as part of broader communication efforts and offer best practices for content development and deployment to optimize customer experiences.
  • Social Media Strategists on all social strategies and tactics.
  • Paid Media Partners and External Agencies on the implementation and tracking of key campaigns.
  • Digital Production Teams and External Vendors on project planning and execution of digital deliverables