Communications Director

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Responsible for leading communication strategy for a specific line of business or industry and creating internal/external communications plans and programs for stakeholders within the firm specifically to build RSM’s market position externally and drive internal client-centric behaviors, organizational alignment (across various business units, industry, global), technical knowledge and growth. The communications director will be responsible for building strong relationships and developing multi-channel, compelling strategies, tactics and deliverables to inform, engage and inspire stakeholders with programs in collaboration with their assigned CMG team and communicators leading other business units, industry and geographic focus areas to create strategies, synergies and repeatable models.

This position will be located in a major metropolitan market where RSM has an office. The role will be expected to be in the office building relationships with teammates, owners and employees on a regular basis to be determined with their career advisor.

Essential Duties:

Serve as the communication leader and SME for the line of business.

• Participate in strategy meetings with line of business, service line and capability leaders as appropriate
• Develop communications strategies, tactics and deliverables in alignment with RSM’s vision, purpose, values and strategies, including directly supporting leader communications
• Ensure connectivity and alignment with enterprise, other business units, industry and global strategies and initiatives 

Collaborate with CMG leaders, CMG teams, operational teams and additional stakeholders to effectively create and execute communications to support the firm’s line of business.

• Collaborate with line of business CMG leader and teammates to ensure that a consistent strategy is built and delivered across communications, marketing and growth
• Collaborate as a member of the communications leadership team and with communicators leading other business units, industry and geographic focus areas to create strategies, synergies and repeatable models
• Collaborate with public relations, thought leadership, and outside agency, as needed, to develop media relations and external communications strategies for the line of business, assist with preparation of spokespeople, build relationships with media and coordinate interviews. Seek to actively position RSM as a leading firm through the media.
• Collaborate with thought leadership team to develop compelling external content for line of business, including whitepapers, byline articles and other thought leadership.
• Collaborate with senior executives and counterparts on the public relations, thought leadership, marketing teams and in other functions to ensure that communications are planned, sequenced and integrated across the enterprise.

• Work with the RSM International Executive Office as needed to enhance awareness of U.S. line of business capabilities across the network and alignment with the network around key business objectives and initiatives.

Develop compelling communication and content strategies that inform, engage and inspire action.

• Write and edit communications for internal and external audiences in creative ways that inform, engage and inspire appropriate behaviors and actions, including developing tools and templates to be used in the field with a focus on integrating messaging across various programs and channels, whenever possible.
• Coordinate the logistics of line of business communication campaigns to ensure that all communication and materials are delivered on time and through the proper channels.
• Publish and deliver content through the firm's internal and external communication platforms, including RSM Power, webcasts, intranet, social media and website.
• Implement process to monitor flow and quality of content, and measure engagement in lines of business content via RSM Power
• Ensure ongoing development and usage of templates, toolkits and meetings in a box to drive consistent messaging throughout industry communities
• Develop standards and processes for gathering and developing content that reinforces the firm’s vision, purpose, strategy, values/5C’s through line of business communities
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