Lifecycle Marketing Manager

<p><strong>The Role</strong></p> <p>LettrLabs is disrupting a $30B industry by uniting AI with tangible marketing. When a storm hits, our platform geo-locates to zip code, activates direct mail campaigns in minutes, and tracks every conversion back to digital. The result: 5x return on conversions and 3x year-on-year growth for our customers. Our customers use us to win back churned subscribers, convert trial users, re-engage dormant accounts, and drive repeat purchases. The lifecycle engine is already working. Now we need someone to own it end-to-end.</p> <p>As our Lifecycle Marketing Manager, you'll own the complete customer journey, from the moment someone enters the funnel through activation, continuing to serve retention and expansion efforts. You'll build the programs that convert leads who haven't purchased yet, onboard new customers to first value fast, move self-service users toward higher-value plans, and drive expansion revenue without requiring sales to initiate every conversation. You'll work closely with the broader Go-to-Market team across Marketing, Sales, and Customer Success. You'll also have full access to the LettrLabs platform to power your own programs.</p> <p><strong>Why Join Us</strong></p> <ul> <li>You will have a blue sky to innovate in an innovative company. You'll own a function with direct, measurable revenue impact from pre-purchase through expansion.</li> <li>You'll use the product you're marketing: LettrLabs runs on best in class digital to direct mail data driven automations, driving demand for customers.&nbsp;</li> <li>You'll have full platform access to build multi-channel programs.</li> <li>Work directly with GTM leadership in a small, focused team where your work ships fast and results are visible.</li> <li>Work in an exciting company with competitive compensation and growing benefits.</li> </ul> <p><strong>What You Will Own</strong></p> <ul> <li>Own the full customer lifecycle from pre-purchase nurture through activation, retention, and expansion. This role covers the entire journey, not just post-sale.</li> <li>Build the conversion framework that connects signups to paid customers. Model the buyer journey, measure conversion rates at each step, and build programs that improve them.</li> <li>Design and own onboarding programs that get new customers to first value fast, measurably reducing time-to-activation.</li> <li>Build retention and expansion programs that move customers from self-service to higher-value plans and drive upsells reducing sales' dependency on owning every expansion conversation.</li> <li>Build audience segmentation frameworks across customer types, verticals, and lifecycle stage to enable relevant, personalized messaging at