Affiliate Marketing Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

The Affiliate Marketing Lead is responsible for building, launching, and scaling Klaviyo's affiliate marketing program to drive customer acquisition and revenue growth. You'll develop a comprehensive affiliate strategy, establish our presence on key platforms, and cultivate relationships with a diverse ecosystem of partners including influencers and content creators. This high-visibility role balances strategic planning with hands-on execution, working cross-functionally to deliver measurable business impact. The successful candidate will have a deep understanding of the affiliate landscape, strong analytical skills, and the ability to build and nurture long-term relationships with affiliates.

How You'll Make a Difference:

Build and Launch Klaviyo's Affiliate Program:

• Develop the strategic roadmap, infrastructure, and operational processes for Klaviyo's affiliate marketing program
• Identify, recruit, and onboard diverse affiliate partners including publishers, influencers, developers, creators, advisors, bloggers
• Select and implement appropriate affiliate platforms and tracking technologies
• Design and optimize commission structures and incentive programs to maximize partner performance and program ROI

 

Drive Success and Adoption

• Partner with cross-functional Marketing teams including Content, Product Marketing, Web and Creative to develop onboarding materials, enablement resources, and promotional assets to set partners up for success
• Develop strong relationships with top-performing affiliates to optimize performance and increase program loyalty

 

Execute Results-Driven Campaigns:

• Implement effective tracking and attribution models to accurately measure performance across customer journey touchpoints
• Continuously optimize campaigns based on performance data and partner feedback
• Build comprehensive reporting and analytics to track key program metrics and KPIs
• Analyze performance data to identify trends, opportunities, and optimization strategies
• Provide actionable insights to both partners and internal stakeholders
• Forecast and manage program budget, ensuring optimal resource allocation for maximum ROI

 

Ensure Program Compliance and Quality:

• Establish clear compliance guidelines and monitor affiliate activities to ensure brand safety and regulatory compliance
• Implement quality control processes to maintain program integrity
• Collaborate with legal and compliance teams on terms, conditions, and regulatory requirements

 

Who You Are:

• 8-12 years of marketing experience, with significant focus on affiliate/partner marketing
• Proven track record building and scaling successful affiliate programs, preferably in SaaS, e-commerce, or marketing technology
• Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
• Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
• Deep understanding of affiliate marketing attribution models and tracking technologies
• Experience creating compelling content and resources to drive affiliate engagement and performance
• Knowledge of compliance and regulatory considerations in affiliate marketing
• Ability to translate complex technical products into compelling affiliate marketing opportunities
• Experience integrating affiliate programs with broader marketing strategies
• Strong negotiation skills and ability to build relationships with diverse partner types
• Exceptional communication skills for engaging both internal and external stakeholders
• Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted

 

What Success Looks Like:

• Launch a distinctive affiliate program that attracts top-tier partners within 90 days
• Establish affiliate marketing as a scalable, high-ROI acquisition channel for Klaviyo
• Position Klaviyo's affiliate program as