Senior Manager, Customer Marketing Strategy (Remote)

Date Posted:

2025-01-27

Country:

United States of America

Location:

VA108: 1100 Wilson Blvd, Arlington 1100 Wilson Boulevard , Arlington, VA, 22209 USA

Position Role Type:

Hybrid

RTX Corporation is an aerospace and defense company that provides advanced systems and services for commercial, military and government customers worldwide. It comprises three industry-leading businesses – Collins Aerospace Systems, Pratt & Whitney, and Raytheon. Its 185,000 employees enable the company to operate at the edge of known science as they imagine and deliver solutions that push the boundaries in quantum physics, electric propulsion, directed energy, hypersonics, avionics and cybersecurity. The company, formed in 2020 through the combination of Raytheon Company and the United Technologies Corporation aerospace businesses, is headquartered in Arlington, VA.   

The following position is to join RTX and the Global Communications team:

Senior Manager, Customer Marketing Strategy

As part of RTX’s Global Brand & Marketing Center of Expertise (COE), the Customer Marketing team develops and implements a global customer marketing and experience strategy to build awareness and intimacy for external audiences. The team educates and shapes engagements with customers to ​support business growth and optimize marketing investments.

What You Will Do

• Leads RTX’s long term customer marketing strategy using campaign alignment and CRM data to optimize marketing investments.
• Manages and develops a team of customer marketing strategists to support their growth and development.
• Partners with Communications COEs to develop multi-channel strategies for engaging key external audiences.
• Understands and upholds RTX brand strategy, guidelines, processes and policy
• Partners with Communications COEs to identify appropriate metrics to determine objective achievement and develop corresponding dashboards.
• Develops and maintains relationships with third parties to identify, negotiate and secure customer sponsorship opportunities for RTX in compliance with company policy.
• Plans, attends, and leverages customer sponsorship benefits and events to deliver results in support of business objectives and as part of campaign alignment.
• Develops and executes experiential opportunities for customers to engage with RTX brand in innovative and memorable ways.

Qualifications You Must Have

• Typically requires a Bachelor’s Degree in Communications, Marketing, English, Public Relations or related field and minimum 10 years prior relevant experience, or an advanced degree in a related field and minimum 7 years’ experience.
• Experience with aerospace and defense industry, and prior knowledge of strategic approach and process around customer research, sponsorships and marketing execution.
• Must be authorized to work in the US without sponsorship now or in the future. RTX will not offer sponsorship for this position.

Qualifications We Prefer

• Strategic thinker and self-starter
• Demonstrated experience working in a highly matrixed environment
• Organization skills with attention to detail
• Strong interpersonal, influencing and collaborating skills
• Excellent written, oral and e-communications skills, especially in a virtual environment
• Previous experience delivering successful marketing campaigns for organizations, preferably in the aerospace or a related industry
• Ability to excel in fast-paced environment with tight deadlines

What We Offer

• Robust total rewards package with compensation;
• Healthcare, Wellness, Retirement
• Work/Life Benefits
• Career Development and Recognition Programs
• Parental (including paternal) leave
• Flexible Work Schedules
• Achievement Awards
• Educational Assistance
• Child/Adult backup Care
• +many other great benefits

#reempowerprogram

This role is also eligible for the Re-Empower Program. The Re-Empower Program helps support talented and committed professionals as they rebuild their capabilities, enhance leadership skills, and continue their professional journey. Over the course of the 14-week program, experienced professionals will gain paid, on-the-job experience, have an opportunity to participate in sessions with leadership, develop personalized plans for success and receive coaching to guide their return-to-work experience. Upon completion of the program, based on performance and contributions p