Lead Product Manager

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

 

Product Manager, Orchestration (Flows)

About the Team
Klaviyo’s Core Product team is responsible for the foundational experiences that power how marketers build, automate, and manage customer engagement. This includes the core surfaces and systems behind campaigns, flows, forms, profiles, lists, and segments — the building blocks brands rely on to create personalized, automated marketing programs.

A central part of this ecosystem is the editor and orchestration layer — the experience where customers design and manage complex marketing workflows. From creating multi-step flows to coordinating campaigns across channels, this area sits at the heart of how customers use Klaviyo to operate their marketing. 

The team focuses on making powerful automation accessible and intuitive, helping customers translate complex marketing strategies into simple, scalable workflows that drive growth and retention.

The Role
We’re looking for a Senior Product Manager to lead product development for Klaviyo’s Orchestration experience, with a particular focus on the workflows and editor surfaces used to build and manage marketing automation.

Flows are one of the most critical parts of the Klaviyo platform, enabling brands to create sophisticated lifecycle marketing programs. In this role, you will shape the future of how customers design, manage, and optimize these workflows, ensuring powerful capabilities remain intuitive and easy to use.

You’ll partner closely with engineering, design, data, and go-to-market teams to evolve the orchestration experience across the platform. This role will work with an engineering team of roughly 8–10 engineers and collaborate closely with another Product Manager in the broader core product area.

This is a highly customer-facing role where deep empathy for marketers and a strong design sensibility are essential. The ideal candidate is comfortable translating complex systems into simple, elegant product experiences and regularly engaging directly with customers to inform product direction.

What You’ll Do

• Own product strategy and roadmap for key orchestration experiences across flows, campaigns, and the Klaviyo editor
  
  
• Lead the evolution of Flows, one of Klaviyo’s most widely used automation capabilities
• Simplify complex marketing workflows into intuitive, scalable product experiences
• Partner closely with design to deliver thoughtful, high-quality UX for core product surfaces
• Work with engineering to build reliable, scalable systems that support sophisticated automation use cases
• Meet directly with customers (virtually and in-person) to gather feedback and deeply understand their workflow challenges
• Define and track success metrics including adoption, engagement, and gross churn
• Collaborate cross-functionally with data, support, sales, and marketing teams to ensure successful product adoption

Who You Are

• 5-7+ years of product management experience, ideally working on complex SaaS or workflow-based products
• Experience building customer-facing product experiences with a strong UX focus
• Demonstrated ability to simplify complex systems or workflows into intuitive user experiences
• Strong product design instincts and experience partnering closely with design teams
• Comfortable working closely with engineering on technically complex products
• Experience owning core product surfaces with high usage and business impact
• Highly customer-centric, with experience speaking directly with customers to inform product decisions
• Strong communicator who can align cross-functional teams around product strategy and execution

Why This Role Matters
Marketing automation is the core of the Klaviyo platform, and orchestration is where that power comes to life for customers. The workflows and editor experiences you’ll help shape determine how easily brands can translate complex marketing strategies into real, automated customer journeys.

By making these powerful capabilities intuitive and scalable, this role directly impacts how effecti