Product Marketing Specialist

Basic Qualifications

Bachelor’s degree or equivalent is required plus a minimum of 5 years of relevant experience; or Master's degree plus a minimum of 3 years of relevant experience in the Cyber, Defense and/or Aerospace products industry, along with the following.

CLEARANCE REQUIREMENTS:Ability to obtain a Department of Defense Secret security clearance is required at time of hire. Applicants selected will be subject to a U.S. Government security investigation and must meet eligibility requirements for access to classified information. Due to the nature of work performed within our facilities, U.S. Citizenship is required.

• Knowledge of development and coordination of marketing communication programs to promote the sale of company products and services and further the company's sales objectives and growth.
• Considerable knowledge of marketing communications, public relations, program and product marketing, trade shows, business development and technical/business issues.
• Proficiency in creating engaging and informative marketing materials, including brochures, presentations, and digital content.
• Proficient knowledge of marketing concepts practices and tools (such as CRM software, marketing automation tools, and analytic platforms) to support company value creation in the markets we serve
• Ability to enthusiastically evangelize GDMS Space, Cyber and Intelligence Systems (SC&I) products and develop messaging to target markets and customers
• Knowledge of SC&I SNVP & PSP products and technologies including current and potential applications.
• Considerable understanding of the needs, strategies, and motivations of SC&I customers
• Supports the marketing team activities of a functional area and/or business area for the  company
• Proficient written, verbal and presentation communication skills. Ability to present product marketing plans, campaigns and review results and progress
• Ability to demonstrate understanding of specific areas within assigned market, to include budgets, customer priorities, mission gaps, and market dynamics.
• Travel Requirements: up to 30%. Ability and willingness to travel to all marketing events and to GDMS corporate activities as required
• Capable of hands-on problem solving, with ability to engage and communicate with cross-functional teams comprised of Sales Management, Solution Architect Engineering, Support and Product Development
• Demonstrates strong interpersonal, communication and collaboration skills
• Able to thrive in a highly interactive team environment
• Familiarity with government contracting practices and regulations regarding acquisition
• Can develop and propose solutions to a variety of marketing challenges of moderate scope and complexity, requiring data and situational analysis

Responsibilities for this Position

General Dynamics Mission Systems (GDMS), a market leader and technology innovator, is seeking a talented Product Marketing Specialist to join our team, to focus on maintaining and growing GDMS' customer base and content.  As a Product Marketing Specialist, your responsibilities will include, but are not limited to, managing and performing the following tasks within assigned markets and product areas:Essential Job functions & Responsibilities:

• Key role in the creation and implementation of marketing campaigns and product launches
• Conduct market research and competitive analysis to support product positioning.
• Develop and update marketing collateral, including brochures, presentations, and sales tools.
• Serve the product marketing team in facilitating cross-functional activities.
• Monitor and report on the effectiveness of marketing campaigns.
• Assist in organizing and managing customer and partner events, webinars, and trade shows.
• Gather feedback from customers and partners to inform product development and marketing strategies.
• Collaborate with the sales team to gather feedback and insights on marketing materials.
• Manage marketing databases and ensure accurate and up-to-date information of market analysis, competitive activity and customer needs/desires.
• Supports periodic reviews with Sales/Marketing leadership that present go-to market materials, content, messaging, strategies and results desired.
• Delivers consistent, professional product marketing and sales materials
• Creates information using appropriate distribution channels ranging from traditional print to digital and social media to drive business strategy for our capabilities and products
• Supports tradeshows, targeted direct selling events and technical symposia
• Performs analytical an