Analytics Director

BGB Group 

Analytics Director

Our Agency 

BGB is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. 

Position Overview 

BGB Group is seeking an Analytics Director to lead data-driven decision-making, optimize marketing performance, and drive strategic insights across digital, omnichannel, and media initiatives. This role is responsible for overseeing analytics strategy, campaign measurement, and predictive modeling to enhance engagement, ROI, and business impact for healthcare and pharmaceutical clients. 

PLEASE NOTE: This is a hybrid position requiring onsite collaboration. The role will be based out of our office located in Kansas City. All candidates must be willing to commute into the office on a regular basis. 

The Analytics Director will collaborate with cross-functional teams—including strategy, technology, content, and media—to develop data frameworks, analyze key performance metrics, and refine marketing strategies based on actionable insights. This role requires a balance of technical expertise, leadership skills, and a deep understanding of healthcare and pharma analytics. 

Key Responsibilities 

Analytics Strategy & Execution 

• Define and implement a comprehensive analytics strategy that aligns with client objectives and BGB’s business goals. 

• Lead the development of measurement frameworks, KPI tracking systems, and reporting structures for marketing campaigns. 

• Oversee the execution of predictive modeling, segmentation analysis, and propensity modeling to forecast behaviors and optimize engagement. 

• Establish data governance, validation processes, and compliance standards for healthcare and pharmaceutical marketing analytics. 

Marketing Performance Measurement & Optimization 

• Analyze marketing performance across digital, paid media, CRM, and omnichannel campaigns. 

• Develop dashboard visualizations and reports to communicate key insights to internal stakeholders and clients. 

• Conduct A/B testing, attribution modeling, and media mix analysis to refine marketing investments. 

• Monitor and optimize lead generation, conversion rates, and customer retention strategies. 

Cross-Functional Collaboration & Leadership 

• Act as a trusted advisor to internal teams and clients, translating data insights into strategic recommendations. 

• Collaborate with marketing, media, content, and product teams to ensure data-driven decision-making. 

• Lead a team of data analysts and marketing scientists, fostering a culture of innovation and continuous learning. 

• Work closely with technology teams to enhance data infrastructure, automation, and AI-driven analytics capabilities. 

Innovation & Emerging Technologies 

• Stay ahead of emerging analytics trends, AI applications, and advanced statistical methodologies. 

• Identify opportunities to integrate AI-driven insights, automation, and machine learning models into marketing strategies. 
• Develop and refine best practices for data storytelling, visualization, and executive reporting. 

Qualifications & Skills 

Experience 

• 7+ years of experience in analytics, data science, or marketing analytics, with a focus on healthcare, pharma, or life sciences. 

• Proven leadership experience in developing and executing analytics strategies. 

• Strong background in predictive modeling, machine learning, and marketing performance measurement. 

Technical & Functional Skills 

• Expertise in SQL, Python, R, Tableau, Power BI, or other data analytics tools. 

• Expertise in analytics platforms (Google Analytics, Looker Studio). 

• Hands-on experience with marketing automation platforms (e.g., Marketo, Salesforce, HubSpot) and CRM integrations. 

• Strong understanding of digital analytics, media performance metrics,