WB & SDA Global Experience Marketing Manager, Innovation

Marketing

Permanent

Job Description

At Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Join us in our exciting quest to build the future home.

 

About the role:  

 

As the Global Experience Marketing Innovation Manager – Floor Care, you will be responsible for developing and refining the consumer experience (CX) strategy, category value propositions, and claims territories to ensure a compelling positioning. You will work closely with Product Line, R&D, Brand, and Legal teams to shape long-term category innovation and ensure that product launches are built on strong, insight-driven consumer benefits. 

 

This role is strategic and future-focused, ensuring consistency and coherence in A-brand strategies, claims development, and marketing enablers while supporting the long-term innovation pipeline. Its based at our HQ In Stockholm.

 

Key responsibilities 

 

 

Consumer Experience Strategy & Brand Coherence 

• Drive consistency and coherence in A-brand experience marketing strategies, ensuring alignment with overall brand positioning. 

• Lead the refinement and execution of the CX framework, including the development of CX strategy and consumer journey mapping. 

• Define and maintain a structured product naming framework in collaboration with Brand teams. 

• Develop category value propositions and consumer laddering logic, ensuring clear differentiation and strong emotional and functional storytelling. 

 

Claims Strategy & Roadmap 

• Define and refine claims territories and key claims routes, working closely with the Category Innovation Manager, R&D, and Legal to ensure credibility and substantiation. 

• Support the development of scientifically backed claims and messaging that resonate with consumers and provide competitive differentiation. 

• Partner with Category Managers and Consumer Insights to ensure claims are validated and tested for consumer relevance. 

 

Innovation & Future-Focused Marketing 

• Represent Experience Marketing in the innovation triangle and new experience development, ensuring that future product development aligns with consumer needs and category strategies. 

• Lead marketing input in global leverage launches, defining the consumer experience strategy, value proposition, and claims territories. 

• Collaborate with Consumer Insights and Category Innovation teams to validate consumer benefits and ensure strong product-market fit. 

 

Cross-Functional Collaboration & Learning Plan 

• Develop an annual learning plan to support Category Innovation team and R&D insights needs, ensuring a continuous feedback loop for innovation. 

• Work closely with Legal, R&D, and Product Line to ensure all experience marketing strategies are consumer-driven, competitive, and aligned with b