Sr. Director of Demand Generation

Company Description

As Traackr's Sr. Director of Demand Generation, you will be responsible for the global strategy and execution of marketing programs to create and capture target account demand with the ultimate goal of pipeline creation. You will collaborate closely with the Sales Development team and with your peers in marketing and sales to run effective and creative campaigns. We're looking for someone with extensive experience in designing account-based programs for SaaS companies, a track-record of meeting pipeline generation goals, and a collaborative work style. As is the case for our entire team, one day you’ll wear your strategy hat, the next day you will be in the weeds of getting work done.

Traackr is an influencer marketing platform serving an impressive customer roster including L’Oreal, Shiseido, Samsung, Cartier and more. You will be joining a growing technology innovator with an all-star team spread across the globe.

As a marketing team, we thrive on collaboration and openness. You’ll be building a demand generation engine alongside a team that knows how to fuel it! Your future teammates include excellent content creators, event planners, PR pros, product marketers and one amazing brand designer.

Our team spans the U.S. and Europe, yet despite the time differences, we connect, communicate, and collaborate really well. While each member of the team has a unique specialty, we all contribute to strategy and we all roll up our sleeves to get the work done. We push ourselves to do great work and we look out for each other. We are not a “stay in your lane” team, we are an “all hands on deck” team.

Job Description

What you will do:

• Establish the demand generation strategy to support our global go-to-market motions.
• From our ICP, account segments and personas, develop and orchestrate creative demand generation programs that build awareness, generate leads and engage our target accounts.
• Ensure programs are tailored to our account segments and key geographical markets (U.S. and EMEA).
• Develop creative, engaging and integrated paid and organic programs, in collaboration with content marketing to generate enterprise new business and expansion pipeline.
• Orchestrate our Traackr IMPACT event series with conferences in key markets in the US, UK and France.
• Improve the efficiency and effectiveness of our marketing automation systems (Pardot, Qualified) to better surface intent, nurture leads, increase conversion rates to marketing qualified leads.
• Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend.

Qualifications

Skills we’re looking for:

• Extensive experience leading the demand generation function within B2B SaaS organizations.
• Proven ability to own demand generation program development for a business operating in the US and EMEA.
• Willingness to roll up sleeves and own elements of the strategy execution.
• Track record of inspiring a team and supporting career growth for team members.
• Master at developing, executing, and measuring innovative and results-focused demand programs and campaigns.
• Strong analytical ability, specifically related measuring programs and ROI.
• Experience working closely with a sales development representative team.
• Proven ability to work closely with content marketing and product marketing to ensure you have the assets you need to run successful programs.
• Exceptional project management skills and superb attention to detail.
• Significant experience with marketing automation and CRM systems (we use Pardot and Salesforce.com).
• Experience marketing to marketers, especially B2C marketers in the beauty, fashion, and lifestyle sector is a plus.
• French language skills are also a plus, but not essential.

Additional Information

Traackr is an Equal Employment Opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Traackr Privacy Notice 

All questions, comments, and requests regarding data processing at Traackr Inc. should be addressed to datarequest@traackr.com.