Assistant Vice President of Marketing, Office of Communications and Marketing

Job Description:

About Berklee
Berklee is the world’s leading institution for the study of music, dance, and theater, offering transformative educational programs ranging from performance, production, and composition to business, education, music therapy, Black music and culture, and other disciplines. Its innovative curriculum blends contemporary and classical training with emerging technology and creative entrepreneurship, providing students with unparalleled resources to excel in their creative pursuits. Founded in Boston, Berklee has evolved into a global community, now home to more than 8,000 students from over 100 countries and connected by a network of 84,000 alumni.
Berklee offers undergraduate, graduate, pre-college, and continuing education programs across its campuses in Boston, New York City, and Valencia, Spain, as well as through its award-winning online platform, Berklee Online. Its international division, Berklee Global, broadens educational opportunities worldwide through the Berklee Abu Dhabi Center and an extensive network of partner schools. Its youth outreach initiative, Berklee City Music, provides tuition-free music education to fourth- through twelfth-grade students in underserved communities, partnering with organizations in cities across America and abroad to serve more than 53,000 students annually.

Position Summary:
The Assistant Vice President (AVP) of Marketing is a critical leadership role within Berklee’s Communications and Marketing division, charged with developing and implementing innovative, high-impact marketing strategies that advance Berklee’s mission and global presence. This position plays a vital role in elevating Berklee’s visibility and reputation as the world’s premier destination for contemporary music, dance, theater, and creative entrepreneurship.
Reporting directly to the Senior Vice President of Communications and Marketing, the AVP holds shared accountability for shaping and delivering a cohesive brand narrative that authentically connects with diverse audiences, including prospective students, alumni, faculty, donors, and industry leaders. This role requires a strategic thinker who can navigate the complexities of a global institution with multiple campuses and program offerings, ensuring that all marketing efforts align with Berklee’s values, mission, and institutional goals.

The AVP leads the execution of institution-wide marketing initiatives, encompassing integrated campaigns for brand awareness, admissions recruitment, and performance marketing to showcase Berklee’s vibrant culture to prospective audiences. This leader will also oversee data-driven approaches to resource allocation, campaign performance measurement, and continuous optimization of marketing strategies.

This is an exceptional opportunity for a seasoned marketing professional with a proven track record of digital innovation, audience development, and creative storytelling. The ideal candidate brings expertise in marketing for the performing arts or higher education, a collaborative leadership style, and a passion for advancing Berklee’s mission.

Essential Functions/Primary Duties and Responsibilities:
 

Strategic Leadership

• Develop and implement annual and long-term marketing strategies to support Berklee’s institutional goals.

• Reinforce Berklee’s role as a thought leader in global discussions on the arts and their role in shaping civic life.
   

Brand Management

• Serve as a senior advisor to the SVP of Communications and Marketing, contributing to high-level strategic marketing discussions and decisions.

• Shape and maintain a unified brand narrative across all marketing channels and audiences.

• Ensure the cohesive execution of marketing campaigns across digital, social, print, and event platforms, maintaining a consistent brand identity for prospective students, current students, alumni, faculty, staff, and external partners.

• Foster strong working relationships with artistic directors, academic leadership, faculty, staff, students, and alumni to position marketing as a collaborative and responsive leader in advancing Berklee’s mission.
   

Enrollment Marketing

• Collaborate with the Sr. Director of Enrollment Marketing to ensure marketing strategies align with and support recruitment marketing goals and KPIs for undergraduate, graduate, and summer programs. 

• Ensure alignment in marketing messaging and prospective and incoming student communications with authentic student experiences.

• Provide oversight of enrollment marketing campaigns to support recruitment and retention at Berklee College