Director of Communications Marketing - Nursing and Patient Care Services

At Duke Health, we're driven by a commitment to compassionate care that changes the lives of patients, their loved ones, and the greater community. No matter where your talents lie, join us and discover how we can advance health together.

General Description of the Job Class

 

Manage and coordinate internal and external communications, marketing, and change management functions for Duke University Health System (DUHS) Division of Nursing and Patient Care Services (PCS).

 

Duties and Responsibilities of this Level

Develop, implement, and manage strategic marketing and communications plans designed to support DUHS Nursing and PCS in accomplishing its mission and vision, and to strengthen the Duke Nursing and PCS brand and image within Duke University/DUHS and externally.  

Design plans; work with department leaders to define, construct and implement communications, engagement, and change management activities critical to ensuring an engaged and informed workforce.

Collaborate with DUHS Marketing & Communications, Human Resources, and other divisional enterprise Marketing and Communication professionals to ensure continuity in communications and messaging. 

Develop strategy and support model for social media utilization to create consistent and compliant messaging for DUHS Nursing & PCS leaders.

Work with senior management to support strategic initiatives.  Proactively seek to apply marketing and communications practices, planning and tactical development to advance the success of organizational objectives.

Collaborate with project partners to determine themes and content for marketing and communications resources, including messaging, publications, presentations, videos, advertising, and online presence (intranet, websites, social media); ensure all resources are HIPAA-com pliant and align with DUHS Nursing’s mission and vision and with DUHS’s brand standards.

Write key messages, value propositions, plan summaries, results synopses, and other marketing and communications materials that are central to operations.

Develop content and manage design and production of print/digital publications.

Plan and execute photo shoots.  Serve as staff photographer (nonprofessional) to document activities, when needed.

Work with DUHS Communications to develop and produce video and digital content.

Research, archive, and manage the use of graphic resources (logos, photographs, etc .).

Create and maintain templates for DUHS Nursing and PCS resources, such as PowerPoint presentations, letterhead, etc.

Consult with clients regarding projects to identify needs, objectives, and design approaches; develop schedules and budgets, a s required, for each project.

Develop and maintain professional contacts and affiliations with media, production, and related external resources to complete projects effectively and to facilitate and promote the dissemination of news and publicity about DUHS Nursing and PCS.

Develop and maintain relationships with DU HS administrators, managers, and clinical staff to support service line business development objectives.  

Perform other related duties incidental to the work described herein.

 

Required Qualifications at this Level

Education:

A bachelor's degree in business administration, health care administration, marketing, communications, or a related field is required.

 

Experience:

Five years of directly related experience is required.

Experienced in the development, execution, and measurement of multi-dimensional strategic marketing initiatives. Key experience i ncludes working with all levels of organizational leadership in the adoption of plans and tactics and making plan course corrections as needed based on emerging information or market evolution. Experience with emerging marketing tools (i.e..... social media and customer relationship marketing) is strongly preferred.

 

 

 

Duke is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.

 

Duke aspires to create a community built on collaboration, innovation, creativity, and belonging. Our collective success depends on the rob