Director, Brand Management

Who are we?

Equinix is the world’s digital infrastructure company®, operating over 260 data centers across the globe. Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value, while supporting their sustainability goals. 

 

A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment that is foundational to our core values as a company and is vital to our success.  

Director, Brand Management

Job Summary​
Responsible for leading a corporate marketing function that includes working with business functions to ensure branding consistency across the organization. This could include managing projects that reflect the brand

Responsibilities

Develop and execute comprehensive brand strategies: Lead the development and implementation of Equinix's brand strategy, ensuring alignment with the company's overall business objectives.

Collaborate with cross-functional teams to define brand positioning, messaging, and guidelines that resonate with our target audience.

Drive brand awareness campaigns: Develop and execute integrated brand awareness campaigns that effectively communicate Equinix's value proposition and differentiate us from competitors.

Leverage your expertise in B2B brand strategy to create impactful campaigns that drive brand recognition and preference.

Enhance brand perception: Develop strategies to enhance Equinix's brand perception among key stakeholders, including customers, partners, and industry influencers. Identify opportunities to improve brand sentiment and develop initiatives to positively influence brand perception.

Collaborate with agencies and internal teams: Manage relationships with external agencies and vendors to ensure the successful execution of brand campaigns. Collaborate closely with internal teams, including marketing, sales, and product, to align brand strategy with demand generation efforts.

Monitor and analyze brand performance: Establish key performance indicators (KPIs) to measure the effectiveness of brand campaigns and initiatives. Regularly analyze brand performance data and provide actionable insights to optimize brand strategy and drive continuous improvement.

Requirements

• Bachelor's degree in marketing, communications, or a related field

• Proven experience in B2B brand strategy, preferably in the technology industry

• Strong agency background with a track record of successfully managing agency relationships and delivering impactful brand campaigns

• Deep understanding of demand generation strategies and tactics, with the ability to align brand strategy with demand generation efforts

• Excellent strategic thinking and problem-solving skills, with the ability to translate complex concepts into compelling brand narratives

• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines

• Exceptional communication and presentation skills, with the ability to influence and collaborate with stakeholders at all levels of the organization

• Analytical mindset with the ability to leverage data and insights to drive informed decision-making

The United States targeted pay range for this position in the following location is / locations are: • San Francisco, CA / Bay Area: $179,000 to $304,000 per year • California (Non-SF/Bay Area), Connecticut, Maryland, New York, New Jersey, Washington state: $172,000 to $293,000 per year • Colorado, Nevada, Rhode Island: $159,000 to $271,000 per year Our pay ranges reflect the minimum and maximum target for new hire pay for the full-time position determined by role, level, and location. Individual pay is based on additional factors including job-related skills, experience, and relevant education and/or training. This position may be offered