Social Media & Communications Student Assistant

Classification Title:

Student Assistant Clerical

Classification Minimum Requirements:

Must be a current UF undergraduate or graduate student with a minimum 3.5 cumulative GPA, pursuing a degree in marketing, advertising, communications, public health, or a related field

Job Description:

• Develop and implement social media strategies to increase engagement and visibility of HDHP’s research initiatives and community programs
• Manage and update social media accounts (Facebook, Instagram, etc.).
• Create, plan, and share culturally sensitive content (posts, graphics, flyers, short videos) using tools such as Canva, Adobe, and Hubspot
• Assist in creating survey content on REDCap 
• Promote survey participation and other community engagement initiatives through digital channels
• Track, analyze, and report social media performance (engagement, reach, impressions) with updates every two weeks
• Recommend strategies to improve campaign effectiveness (e.g., timing, language, content type)
• Collaborate with the HDHP Research Team to create clear and engaging social media and outreach content 
• Maintain accuracy, professionalism, and cultural sensitivity in all communications

Expected Salary:

$14/hour 

Required Qualifications:

Is able to work up to 200 total hours, with a maximum of 20 hours per week, through December 31, 2025.

Preferred:

• Availability every Wednesday from 11:00 AM – 12:30 PM for the Mental Health Support Coaching Program (via Zoom)
• Strong skills in social media management, content creation, and communications
• Experience with social media analytics and tools such as (Google Analytics, Canva, etc.) 
• Knowledge of SEO, SEM, Google Ads, or Facebook Blueprint certifications 
• Ability to create engaging, culturally sensitive content on sensitive topics 
• Strong organizational and time-management skills with the ability to meet deadlines
• Portfolio with 2–3 examples of social media or communications work
• Excellent written and verbal communication skills with strong attention to detail

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter and resume.

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No