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VP, Creative and Communications

EcoVadis
New York City, United Statesfull_timeVerifiedPosted 12 Feb 2025

About the role

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page

Job Description

Marketing at EcoVadis isn't about ads or campaigns—it’s about making change happen. It’s the art of telling a story that resonates so deeply, it drives action. We solve real problems for our customers, showing up with empathy, clarity, and value. 

By leveraging data and insights, we create connections that matter—emotional, intellectual, and practical. It’s not just about growth; it’s about igniting movements, inspiring industries, and making a difference. Marketing isn’t the side act; it’s the stage, the spotlight, and the script. It’s how we bring our purpose to life and leave a mark that matters.

As a key leader in the marketing department, you will be pivotal to change the face of the function and help transform it into a modern organization that drives growth and the brand. Responsibilities include:

  • Work with the current team to develop and create a brand strategy that articulates unique value proposition, brand personality, and positioning in the market
  • Craft compelling brand narratives that resonate with our target audience and communicate the emotional and functional benefits that helps drive thought leadership and growth
  • Deliver a unique and ownable visual identity for the brand
  • Deliver a redesigned website that drives leads and brings the brand to life
  • Foster brand partnerships to grow the business. Partner with current team members and leverage our unique assets and programs to create a cohesive strategy and execution plan that drives advocacy , referrals and growth
  • Guide the development of high-quality creative assets that are on-brand and align with channel best practices. Lead concept development and creative delivery. Ensure messaging and visual consistency across channels
  • Collaborate with growth marketing to deliver campaigns throughout the year that drive awareness and generate growth
  • Create an organic social strategy and manage execution.
  • Deliver a PR strategy working with agencies and in-house PR leaders. Make PR an integrated part of the brand and help deliver ideas and storylines that drive press coverage
  • Leverage customer insights and social listening to better inform our brand position, messaging and initiatives
  • Collaborate with product marketing and product design to ensure brand consistency and elevate the customer experience
  • Build an inhouse creative, design and copy team hiring full time team members and creating a network of agencies and freelancers
  • Work with regional marketing to execute events consistent with our brand and leveraging these as opportunities to further the brand
  • Leverage AI and integrate AI into workflows to drive creative concepting, testing and execution. Deliver scale efficiently
  • Measure brand performance and scorecard. Analyze campaign performance, extract key insights, and effectively communicate results to stakeholders. You'll use data to inform strategies and demonstrate the impact of your work.
  • Manage campaign execution ensuring  timely launches. Create an input process into the creative team and manage project output in a timely manner

Qualifications

  • 12+ years of experience at top tier global advertising and/or creative agencies, with at least 4 years in a leadership role. The successful candidate will bring experience working in the US market.
  • Inspiring storyteller with ability to simplify complex concepts. A visionary leader who can push boundaries to drive impactful change. 
  • A culture champion with a strong bias for action
  • Bachelor's degree in Marketing, Communications, or a related field.
  • A proven track record of building and scaling successful brands, with a strong understanding of brand strategy and brand storytelling
  • Experience working with agencies and building in-house teams
  • Deep expertise in all major digital marketing channels, with a demonstrated ability to develop and execute integrated campaigns that drive measurable results.
  • Excellent data analysis and reporting skills, with the ability to extract actionable insights from data and

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Company

EcoVadis

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