Director, Digital & Performance Marketing

Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too. 

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

In March 2020, WeTransfer was designated as a Certified B Corporation, confirming its ambition to strengthen its values-driven approach to responsible technology and business. As a certified B Corporation™, WeTransfer supports issues such as climate change by maintaining a climate-neutral status and aiming to reduce its carbon footprint by 30% by 2025. The company is also focused on promoting diversity and inclusion and championing employee mental health.

We are open to applications from either London and New York.

Every day, millions of people from over 190 countries trust us to handle their precious creative ideas.

Since making our name with quick & simple file-sharing, WeTransfer has evolved to help creators organize, share, and get feedback on their work – from inception right up to delivery. We showcase the best brands to more than 80 million users per month, and our editorial platform WePresent has championed unexpected stories of creativity from around the globe and features collaborations from world-famous artists, too.

Sounds like fun, right? Allow us to sweeten the deal: as a certified B Corporation, we do all of this while using business as a force for good, balancing people, the planet, and profit along the way.

In March 2020, WeTransfer was designated as a Certified B Corporation, confirming its ambition to strengthen its values-driven approach to responsible technology and business. As a certified B Corporation™, WeTransfer supports issues such as climate change by maintaining a climate-neutral status and aiming to reduce its carbon footprint by 30% by 2025. The company is also focused on promoting diversity and inclusion and championing employee mental health.

So, the work we do matters. Come and be a part of it.

WeTransfer is looking for a Director, Digital & Performance Marketing to support the VP, Growth and Performance and partner with our agency of record to design and execute the paid media & digital marketing strategy, a core component of our user acquisition program. This person will be responsible for oversight and providing strategic advice on the allocation of a ~$10M budget for a full-funnel media program in addition to creating a best-in-class digital marketing strategy. Our goal is to educate & inform our users about WeTransfer products at the right time, right place and create a natural funnel that ultimately contributes to higher conversion and retention. 

The ideal candidate will have a passion for all-things digital and paid media, and possess an ability to be both highly data-driven and customer-centric. Leaning on previous experience, this person is tasked with building a best-in-class performance program and team to support the continued growth of the function within WeTransfer’s marketing team. They should have a deep understanding of the customer journey and constantly be looking for ways to improve the entire funnel from awareness to conversion. Success in the role will require a high level of collaboration with cross-functional teams and stakeholders, particularly Business Performance, Data Analytics, Finance, Product, and Engineering teams.  Previous experience partnering on the design of reporting and attribution for media programs is a big advantage and key to fast success in the role. This person should also feel comfortable frequently collaborating & communicating with these teams, as well as the marketing team at large and senior leaders within the organization

What you’ll do:

• Customer Acquisition: As the lead on the paid media program, you’ll be responsible for driving the strategy for new customer acquisition, leveraging your previous experience to design a full-funnel program that utilizes all channels to move prospective customers towards a paid subscription. This includes gr