Senior Staff Writer, MD+DI

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organize over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Informa Markets - Engineering group is seeking a Senior Staff Writer to create high-quality, compelling, and targeted content for its industry-leading Medical Device + Diagnostic Industry (MD+DI) B2B media brand.

The ideal candidate has experience writing for business-to-business media, and ideally some knowledge of or experience covering the medtech/medical device or a related industry. The candidate thrives on producing compelling, originally reported content in a fast-paced environment. This person is adept at creating high-impact, original content that connects the dots around industry trends; keeps our readers apprised of new technology and industry developments; generates website traffic; and drives engagement. The right candidate must have creativity to brainstorm story ideas and execute them on daily, weekly, and monthly deadlines. They must be willing to experiment with new storytelling formats and use data to inform coverage.

You are accountable for:

• Conducting research, interviewing industry sources, writing stories, and editing contributed content related to medical device design, manufacturing, regulatory, and business topics. 
• Brainstorming, pitching, developing, and executing features, news analysis, and news briefs.
• Going beyond the press release to provide informed analysis and/or insight in every article. Providing real value to readers and content that other outlets aren’t offering.
• Covering trends in medical device design and manufacturing, with an emphasis on innovation in materials, components, equipment, and manufacturing processes.
• Producing slideshows, infographics, videos, and other multimedia content to engage readers beyond the written word.
• Adapting and creating content for social media.
• Optimizing content to ensure search engine discoverability.
• Measuring, monitoring, and optimizing content effectiveness using web and social media analytics.
• Assisting with building and editing of e-newsletters as required.
• Attending and producing content from live events.
• Completing additional assignments and tasks as required.

Qualifications

• 5+ years relevant editorial/reporting/journalism experience; b2b-focus and/or coverage of medtech market a major plus.
• Experience pitching, developing, and producing high-value content for a fast-paced media organization.
• Strong interviewing, editing, writing, communication, and organizational skills.
• Demonstrated ability to generate high-quality, click-worthy editorial content and drive traffic.
• Familiarity with web content management systems, basic SEO principles, web analytics, social media, and standard journalistic best practices.
• Flexibility, adaptability, and ability to reprioritize focus and workload based on shifting business needs.
• Ability to meet daily, weekly, and monthly deadlines.
• Ability to travel to industry events and team meetings.
• Bachelor’s degree in Journalism, English, Communications, or other relevant field (or equivalent on-the-job experience); engineering degree or background a big plus.

Additional Information

The salary range for this role is 70k-74k depending on experience. 

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platfo