Director, GTM Platform Engineering

Workiva is seeking a technically-driven and inspirational Director of GTM Platform Engineering to lead the development, architecture, and strategic direction of our Go-to-Market (GTM) systems. This engineering leadership role oversees a team of software developers, admins, QA, and DevOps professionals responsible for building and integrating scalable, secure, and modern solutions that power our sales, marketing, and partner operations.

This is a critical leadership role for someone who thrives at the intersection of technical vision, people leadership, and long-term platform thinking. You will be expected to provide strong day-to-day guidance, foster a culture of execution and accountability, and elevate the GTM Systems function to be a trusted, strategic partner across the business.

What You'll Do

• Organizational Leadership: Serve as a key leader in the GTM Systems organization, establishing clarity, direction, and measurable outcomes for your team. Inspire and grow technical talent while setting high standards for ownership and delivery

• Architect and Scale: Define technical architecture and system design patterns across our GTM stack, prioritizing scalability, maintainability, and flexibility. Make thoughtful architectural decisions that balance long-term scalability, cost, and maintainability

• Platform Engineering Leadership: Lead a team of developers, admins, QA, and DevOps to deliver reliable solutions across Salesforce, CPQ, partner tools, and marketing automation platforms. Ensure strong engineering practices, including code review, CI/CD, and test automation

• Team Development: Hire, mentor, and grow engineering talent across roles and levels. Provide clear expectations, regular coaching, and career development opportunities to build a strong bench of future leaders

• API and Integration Strategy: Own integration design using best practices for APIs, event-driven architecture, and middleware tools like Workato. Ensure reusable, scalable connectors and efficient system orchestration

• AI and Automation Thinking: Stay current on AI applications across the GTM tech stack, including predictive analytics, enrichment, scoring, and automation. Introduce intelligent solutions when they improve speed or quality

• DevOps Ownership: Ensure CI/CD pipelines and deployment processes are robust and efficient. Guide infrastructure and automation standards in partnership with your DevOps Engineer and QA team

• Cross-Functional Partnership: Collaborate closely with business-facing Product Owners (BSAs), SalesOps, MarketingOps, and partner teams to translate business needs into scalable technical solutions

• Innovation and Technical Strategy: Identify emerging technologies and define long-term platform direction. Influence broader GTM systems strategy and help shape the future roadmap

What You'll Bring

Minimum Qualifications

• 10+ years of experience in enterprise or SaaS engineering roles, including 5+ in a technical leadership capacity

• Proven experience leading high-performing, cross-functional technical teams, with a track record of building culture, trust, and accountability

• Strong background in GTM applications—especially Salesforce, CPQ, and marketing automation (Marketo preferred)

• Demonstrated experience in technical architecture, systems design, and integration planning

• Deep understanding of REST APIs, data modeling, system interconnectivity, and security best practices

• Bachelor's in Computer Science, Information Systems, or related field

Preferred Qualifications

• Experience with middleware platforms (e.g., Workato, Mulesoft)

• Familiarity with AI/ML use cases in a GTM context (lead scoring, enrichment, chat, etc.)

• Experience in Agile development and modern DevOps tooling (GitHub, CI/CD, automated testing)

• Strong communication skills and ability to influence across technical and non-technical audiences

• Master's Degree in related field

• Salesforce certifications or relevant technical credentials are a plus

Travel Requirements & Working Conditions

• Up to 25% travel

• Reliable internet access for any period of time working remotely, not in a Workiva office

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How You’ll Be Rewarded

✅ Salary range