Product Marketing Specialist (f/m/d)

With us, you will join a "Big Small Company": Big enough to be international and small enough to have an impact in every role. We invite you to rethink our ways of working to create the Perfect Flow, for people, products, processes and your career.

We are looking for a

Product Marketing Specialist (f/m/d)

to a new position within the Group Marketing Product and Brand Experience team.

As Product Marketing Specialist, you turn product capabilities and innovations into clear, compelling, and customer‑centric value propositions. You ensure product stories are consistent, market‑relevant, and aligned with our brand – across the entire product lifecycle, from development to launch and beyond.

In this role, you will be responsible for

• Create product positioning, value propositions, and core messaging for assigned product areas

• Represent Marketing in the NPIP (New Product Introduction Process), ensuring customer and market insights guide development and launch readiness

• Lead go‑to‑market planning and execution together with SBUs and cross‑functional partners

• Ensure high-quality, complete, and consistent product marketing assets across channels and markets

• Translate technical features into customer‑relevant benefits and compelling product stories

• Support product lifecycle activities — launches, updates, and phaseouts

• Work closely with Brand & Product CX, Content, and Digital Impact teams to ensure aligned execution and impact

The role reports to Anni Sirén, Group Product & Brand Experience Lead. It is based in Helsinki, Finland, and includes occasional travel.

The ideal candidate has the following qualifications:

• Minimum 5 years of experience in product marketing or product management in an international environment and hold Bachelor’s/master’s degree in marketing or a related discipline

• Strong project management capabilities

• Experience working cross‑functionally with diverse teams

• Excellent communication skills — written and oral

• Ability to manage multiple topics and deadlines simultaneously; structured and collaborative working style

• Fluency in English; Finnish or German is an advantage

Our mind and focus are strongly in the future, although we have been pioneers of the industry for a long time. We are looking for people who can rethink and who have a mindset of improving. Our culture allows you to be a valued part of our international community and focus on making an impact. With us, you can be a part of making the smartest water solutions, which are present and connected to your environment, every day.

Please submit your application with your CV by 2nd of April 2026.

Join us to create the Perfect Flow. We are looking forward to hearing from you!