Field Franchise Partner Consultant

The purpose of this role is to ensure the success of assigned Franchise Partners by acting as a trusted advisor, consulting on profitability, marketing, and operational excellence.
This role will be based in Virginia only.

Responsibilities

• 
  
Trusted Advisor to Franchise Partner
• Establish a strong, trusted advisor relationship with Franchise Partners through leadership training, on-site store visits, and frequent communication 
• Act as a liaison between the Franchise Partner and Crumbl HQ to balance stakeholder interests and recommend solutions 
• Facilitate Franchise Partner networking by connecting those with similar challenges and interests through roundtable discussions and a strong understanding of the market and region
• Use Franchise Partner leadership training to promote a positive Crew culture
• Document every interaction with Franchise Partners
• Address franchise partner engagement by escalating feedback and documenting results

Consult on Business Success and Profitability
• Develop reports and actionable recommendations tailored to individual store business needs by using sales data, comparison statistics, and analysis.
• Work with Franchise Partners to create short and long-term business goals
• Review profit and loss statements to identify profit goals and opportunities
• Frequently perform root-cause analyses and provide recommendations for business growth
• Conduct local market research to aid in increasing sales through marketing initiatives and community involvement
• Develop marketing strategies based on market research and Franchise Partner interest

Support Operational Excellence
• Develop a thorough understanding of Crumbl’s operational KPIs and the why behind them including policies and procedures
• Educate and offer strategic advice on the 3 C’s of Crumbl (Cookie Quality, Cleanliness, and Customer Experience)
• Seek every opportunity to encourage operational excellence
• Applaud operational excellence with awards and recognition
• Review operational metrics set by HQ, which could include, but is not limited to: ticket times, cookie quality, sold-out time, service availability, and customer reviews to identify strengths and weaknesses; coach on operational best practices.
• Review operational dashboards for the market region to better understand opportunities for each store and recommend best practices to reach strategic goals for Franchise Partners. 

Qualifications

• 
  
Minimum Qualifications
• Bachelor’s degree with emphasis in Business, Marketing, or Accounting or equivalent proven experience
• Proven track record of running a successful business
• Strong financial literacy skills 
• Excellent communication skills, both written and verbal (ability to convey complex ideas clearly and using simple language)
• Proficient in Microsoft Office and Google Workspace
• Strong emotional intelligence
• Ability to conduct crucial conversations
• Ability to balance the interests of both HQ and Franchise Partners, though sometimes conflicting
• Ability to work in a fast paced environment with little to no supervision
• Basic Knowledge of food safety practices
• Valid U.S. Driver’s License
• Access to reliable transportation

Preferred Qualifications
• Previous consulting or coaching experience
• Previous multi-unit management experience
• Previous business financial experience
• Advanced knowledge of food safety practices
• Masters degree in business related field

Working Conditions

• This position is based in the market where the employee will be consulting with travel about 50% of the time. The expectations may change with business needs. 25% of the time will be focused on administrative tasks by participating in team calls, identifying priorities, planning travel, sending follow up communications to franchise partners, etc. 75% of the time will be focused on field tasks by visiting bakeries, traveling, conducting business reviews, etc.

Benefits & Perks
- Medical, dental, and vision benefits- 15 days PTO/year- 10 paid holidays- Paid parental leave- Personal phone bill reimbursement- Gym reimbursement- Corporate DoorDash® DashPass membership- Regular company and team activities- 401k with competitive matching contribution plan- Excellent opportunities for career growth- Work in a hyper-growth company
Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.<