Director, Brand Strategy

Company Description

About Razorfish Health

Razorfish Health is unique among the roster of the largest healthcare agencies. Here’s why:

At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.

We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients’ brands.

We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.

In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.

Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealth Twitter: https://twitter.com/RazorfishHealth

Job Description

We currently have an opening within our strategy team for a Director of Brand Strategy focusing on our healthcare accounts.

As a Director of Brand Strategy at RFH, you will be the go-to person for uncovering insights, and developing briefs, strategies, and frameworks designed to elevate our creative work and drive results for our clients.  

Qualifications

Your responsibilities will include: 

·             Uncovering business problems, in collaboration with the internal team and clients  

·             Developing inspiring creative briefs, strategic points of view, and uncovering unique creative opportunities for our teams and clients.  

·             Partnering with creative teams to ensure the work is clear, effective, and on strategy  

·             Overseeing internal and client-led research and insights  

·             Leading workshops and facilitating the development of brand/tactical plans 

You are/have: 

• 5+ years of brand or communications strategy experience 
• Experience promoting healthcare brands to HCP audience 
• A strong writer, presenter and communicator  
• On the pulse of healthcare, media and cultural trends 
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process  
• A clear understanding of the brand planning process from insights through positioning and  creative development   
• Passionate about brands and advertising  
• A willingness to travel within and outside of the US
• Ability to be in-person in our Philadelphia or NYC offices at least 3 days per week

Additional Information

About Publicis Health 
Publicis Health is the premier global health and wellness communications network. We are one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world, giving us unparalleled global reach. 
 
We manage top-tier agencies specializing in promoting innovative solutions in advertising, medical education, clinical trial program development, sales and marketing, digital, market access, and medical and scientific affairs. 
 
Our nearly 6,500 employees work at 15 agency brands across 60 offices located in 10 countries. We are a connected solutions hub, equipped for continual business transformation in today’s world. We integrate services across our global offices and brands to deliver on our clients’ needs. Each of our agencies brings a unique approach to business, which makes us even stronger together. We understand the rapidly changing healthcare environment and leverage it to maximize the potential of our clients’ brands. 
 
Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealth 
Twitter: www.twitter.com/PublicisHealth/