NA Digital Channel Marketing Leader

At DuPont, we are working on things that matter; whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. 

If you would like to be a part of a premier multi-industrial company that is delivering sustainable solutions that bring real purpose and value, of a company with collaborative spirit because it believes that we work best when we work together as a team and values the diversity of thought, then DuPont is the company for you!

We are excited to share that on May 22, 2024, DuPont announced plans to separate(1) into three industry-leading, independent publicly traded companies. This strategic move will create focused businesses with distinct investment profiles. We believe the proposed separations will create opportunities for all three future companies to better serve their customers and unlock long-term value for stakeholders. This process is expected to take 18-24 months from the date of announcement to complete. We are committed to supporting our employees throughout this transition and ensuring a smooth and successful separation process. We look forward to welcoming new talent who are interested in contributing to the continued success and growth of our evolving organization.

WHY JOIN US?

Our purpose is to empower the world with essential innovations to thrive. We work on things that matter! 

Have the Opportunity to chart your own course, challenge yourself, and acquire new capabilities to build a rewarding and fulfilling career. We reward employees with competitive pay and incentives to recognize skills, competencies, and contributions to business results. 

Get to Experience a collaborative environment where teamwork is celebrated with flexibility that enhances balance and an inclusive atmosphere that is welcoming to all!

Get to know our Purpose and make it yours by bringing innovations to market that improve the world, share a commitment to sustainability that makes our planet better and give back to communities in which we work and live.

The DuPont™ Tyvek® Personal Protection (DPP) business is the market leader in chemical protective clothing, serving diverse applications in the industrial, life-sciences, and emergency response segments, with a mission to provide professional workers with trusted personal protection, enabling them to safely accomplish any task from the mundane to the extraordinary. This mission is achieved through producing differentiated finished garments with category leading brands such as Tyvek®, Tychem®, and ProShield®; a broad distribution network and field support; and customer-driven innovation.  The strategic focus for the DPP business is on growth via product and service innovation and commercial excellence.

Within the B2B Industrial Safety marketing landscape, digital platforms and tactics are becoming increasingly important in how customers research and experience brands, products, and services from first contact through post-sales activity.  As DPP sells through distributor and wholesale partners who merchandise and sell our products online, it is imperative that channel marketing plans have a strong digital focus.

Reporting to the North America Regional Marketing Manager, the North America Digital Channel Marketing Leader will be responsible for ensuring the Tyvek® Personal Protection Business is well-represented through digital channels, and is responsible for the planning, delivery, and measurement of specific digital programs within the region, in support of the North America Channel Strategy and Regional Growth Plan. The selected candidate will focus on product merchandising, digital services for channel partners, and channel co-marketing efforts, with the goal of improving the DPP customer buying experience through the channel and increased sales, share gain, and loyalty.

Specific Responsibilities include:

Channel Marketing Effectiveness

• Lead and execute marketing growth strategy and tactics for four specific retail and e-commerce accounts.
• Ensure top channel partners are promoting DPP portfolio effectively on digital platforms.
• Establish best practices for channel partner digital marketing efforts for use in co-op and selling DPP portfolio products.

• Strategize and consult with channel partners during the co-op planning process.
• Track results of campaigns and use for co-op planning.
• Perform channel marketing effectiveness assessments using data from multiple sources to identify opportunities to increase sales or amend tactical strategies with partners.
• Track evolving A+ content requirements from partners and key digital industry tr