Paid Search Manager (m/f/d)

Be aware that this position is completely Remote but our working hours are Central European Time (+/- 2h)

Tomorrow University is a next generation University for Impactful Careers.

In our transition to a sustainable society, education is the crucial lever. That’s why we build a university that educates and empowers the change makers of tomorrow. We deliver accredited degree programs designed to build up 21st century competencies and provide a world-class network of experts to set our learners up for impact. A remote-first learning environment driven by technology and AI enables flexible and personalized learning from wherever you are.

We are the first EdTech startup in Europe with a full state-recognized university license and are proud to be one of the Top 20 EdTech startups in the world.

Our inspiration

We firmly believe that the key to transforming education lies in reimagining how we teach. At Tomorrow University, we're breaking away from the old, teacher-centered model of traditional universities, and we're embracing a student-centric approach. Our aim is to provide our students with a unique opportunity to acquire essential skills and a mindset that will enable them to create global impact through a vast network of change-makers.

Our mission

At Tomorrow’s University, we leverage science and technology for effective learning and foster a global community for continuous growth and impact. With us, students learn by applying their knowledge to real-life challenges and interacting with world-class educators, mentors, and partners from all around the world.

Role Overview

We are seeking a highly motivated and data-driven Paid Search Manager to take full ownership of our paid search efforts and manage them in-house. This role will be responsible for driving the efficiency and performance of paid search campaigns across multiple languages (English, German, and Spanish), ensuring high-quality lead generation and optimization for growth. The ideal candidate will work closely with the marketing team to create holistic strategies that resonate globally while delivering local impact.

Key Responsibilities:

• 🌍 Manage Multilingual Paid Search Campaigns: Own the paid search strategy across English, German, and Spanish markets, ensuring campaigns are optimized for different languages and regions.
• 🔍 Keyword Research: Conduct comprehensive keyword research across multiple languages, identifying growth opportunities specific to each market.
• 📈 Campaign Optimization: Regularly analyze campaign performance and implement data-driven strategies to improve CTR, conversion rate, and ROI for each campaign. Ensure conversion tracking is working as it should.
• 🌐 Landing Pages: Collaborate with the marketing and web development teams to ensure that landing pages are effectively optimized localized for each market to maximize lead conversion.
• 🎯 Lead Generation: Drive consistent month-over-month growth of high-quality leads across all markets, tailoring strategies to specific linguistic and cultural nuances.
• 📊 Performance Reporting: Develop and present paid search performance reports, providing insights on key metrics and optimization strategies by campaign.
• 🤝 Cross-team Collaboration: Partner with the wider marketing team to ensure that paid search efforts align with global marketing goals, while adapting strategies to local needs.
• 💰 Budget Management: Manage the paid search budget across different regions, ensuring efficient resource allocation to maximize ROI.

Requirements

Qualifications we are looking for:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience managing paid search campaigns in-house or at an agency.
• Expertise in Google Ads, Bing Ads, and other paid search platforms, with experience managing campaigns in multiple languages (English, German, and Spanish).
• Proven track record of driving multilingual paid search strategies and increasing lead generation.
• Experience with Google Analytics and Tag Manager
• Strong understanding of keyword research, A/B testing, and landing page optimization in a multilingual context.
• Analytical mindset with the ability to generate insights from data and apply them to different markets.
• Experience in managing and optimizing paid search budgets for multiple regions.
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