Lead Brand Strategy Specialist (Work From Home)

Job Family

Brand Marketing

About Us 

 

At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.  

 

Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there. 

    

Transamerica is a part of Aegon, an integrated, diversified, international financial services group. The Aegon companies employ over 21,500 people and have approximately 31.7 million customers.* For more information,  visit www.transamerica.com. 

 

Who We Are 

  

Transamerica has been making financial services available to the many, not just the few, for more than 100 years. We’re a leading provider of life insurance, retirement, and investment solutions, serving millions of customers throughout the United States. Transamerica’s dedicated professionals focus on helping people live their best lives through saving, investing, and protecting their loved ones. Transamerica is dedicated to building America’s leading middle market life insurance and retirement company, providing a broad range of quality individual life insurance policies, workplace supplemental insurance benefits, workplace retirement plans, individual retirement accounts, and investment products, including mutual funds, annuities, stable value solutions, as well as investment management services. 

 

What We Do 

 

Transamerica is organized by lines of business (Life Insurance, Annuities, Mutual Funds, Retirement Plans, and Employee Benefits), which are supported by Transamerica Corporate (Corporate Development; Finance; Internal Audit; Legislative, Regulatory & Policy; Office of the CEO; People and Places; Brand; Corporate Affairs; Risk; and Technology). 

Job Description Summary

Since 2001, World Financial Group, a Transamerica company, has provided financial education and insurance solutions to all communities across North America. We empower not only a diverse field of insurance agents but also the clients they serve through our innovative business model, cutting-edge technology and commitment to doing what’s right.


What You Will Do: Drive internal marketing strategy, from concept to execution and analysis, across multiple distribution channels including email, content marketing, training, events, webinars and thought leadership. Improve agent onboarding and retention as well as help increase overall productivity
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What You Will Learn: In this role, you will be working with a team of ambitious and engaged professionals who bring fresh ideas and diverse perspectives to help us continually shake up the status quo and stay on the forefront of reinventing how we meet the needs of our 70,000+ licensed insurance agents in the U.S. and Canada and amplify the WFG brand.

Job Description

Responsibilities

• Lead mid to large programs that include multi-faceted asset creation, with minimal supervision.
• Facilitate all aspects of a project lifecycle, including briefing, schedule creation, resourcing, compliance review, delivery, and analysis.
• Set production timelines and ensure materials meet brand and compliance standards as a key brand steward for all asset creation.
• Communicate project deliverables, issues, risks and progress to core team and leadership.
• Participate in strategic planning and the development of yearly marketing plans.
• Lead and develop relationships with internal and external stakeholders to consult on best practices and strategies.
• Proactively suggest and implement process improvement as issues or delays arise.
• Manage agency, contractor, and vendor relationships.
• Serve as a liaison to a field of licensed and prospective insurance professionals, soliciting ideas and feedback and summarizing findings for leadership.
• Create automated email funnels and marketing assets to aid with agent onboarding and retention.
• Develop detailed project plans and monitor progress throughout the project, ensuring timelines are met.
• Manage project calendars; set priorities and provide cross-functional dashboards to ensure awareness of upcoming project deliverables.
• Track and document project progress within workflow tool; establish new processes as needed.

Qualifications

• Bachelor’s degree in marketing or related field, or equi