Director of Annual Fund

Description

About Us 

Here for animals since 1868, the San Francisco SPCA is a cherished San Francisco institution, known for compassion, excellence and innovation in the fields of animal welfare and veterinary medicine.  

We operate a public veterinary hospital, a high-quality, high-volume spay-neuter clinic, a community veterinary clinic, and provide low-cost community medicine programs. The SF SPCA saves the lives of homeless dogs and cats through our shelter medicine and adoption programs. Our innovative programs and services serve as models for humane organizations across the country and around the world. 

As a community-supported nonprofit, not affiliated with any national organization, our values: Be Generous, Fearless, and Connected guide over 350 talented and dedicated professionals to deliver on our promises each day. 

Iconic and innovative, the SF SPCA offers you the opportunity to join a team committed not only to veterinary excellence and animal welfare, but to a balanced and rewarding work environment. 

Role Description 

The Director of Annual Fund oversees a program focused on campaigns targeting individual donors of $1 to $500. They will be responsible for meeting targets by developing and managing multiple annual fund channels including managing direct mail and email fundraising, website donations, paid digital, social media, point of sale donations, vehicle donations and workplace and 3rd party giving. This leader will also provide direct response expertise to content strategy, manage direct response/integrated marketing projects, and liaise with outside agencies as needed. This leader will report to the Executive Vice President (EVP) of Advancement. 

The Director works to grow the San Francisco SPCA's individual donor base, increase retention of existing donors, steward active donors, and increase monthly sustaining gifts. Oversee multi-channel management of regular direct mail and digital engagement, stewardship, and partnering with major gifts team to move donors up to higher giving level with strategic moves management. Utilize creative acquisition tactics to add more donors and increase revenues. This position also manages directs the program analytics. 

Core Responsibilities 

• Meets or exceeds annual revenue goals. 
• Work with the EVP of Advancement, VP Marketing and Communications, Development team, and consultants to direct strategy, design and implementation of solicitations to expand the number of donors and prospects. Manage a detailed schedule of mail, email and stewardship activities across all donor channels to ensure timely and appropriate acknowledgment and stewardship of existing donors. 
• Partner with the Marketing and Communications department to reach new donors and renew existing donors with printed and online materials. 
• Optimize workplace giving programs to increase matching gifts and third-party gifts. Grow donor retention and promote the use of monthly giving vehicles. 
• Ensure that all reporting requirements related to contacts with direct mail vendor and charitable registrations such as GuideStar and Charity Navigator are met. 
• Recommend to senior management revenue goals for the Annual Fund to meet and grow revenue targets and keep expenses within budget. 
• Manage analytics agenda and workstream to ensure Annual Fund reporting requirements are met within current FTE’s. 
• Stay abreast of changes in the field of development including direct mail, technology, online giving and donor engagement. 
• Thoroughly understand the Society’s mission and programs; serve as an enthusiastic, effective advocate and champion of these programs internally and throughout the community. 
• Interact with all levels in the organization, especially the leadership level, to assist and educate on communication strategies to drive results. 

Requirements

• Bachelor’s Degree or equivalent 
• Minimum of 7 years of direct response management in fundraising or revenue generation programs 
• Minimum of 3-5 years management experience. 
• Demonstrated expertise interacting with executive leadership and peers, donors and volunteers 
• Ability to navigate multiple departments in an organization to identify donors, and to spotlight stories about animals and high-performing teams for donor audiences. 
• Excellent analytical skills; data-driven approach to campaign effectiveness; intermediate Excel skills and willingness to “crunch the numbers.” Proficient with statistical reporting, producing management reports, and providing lists. 
• Excellent verbal and written skills; ability to write succinct, compelling copy; ability to select high-quality photos that communicate with donors fo