Demand Generation Manager

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.

Responsibilities

In this role you'll get to

• Manage macro and micro-segmentation to deliver more targeted and relevant messaging to improve engagement and conversion

• Partner closely with fellow demand generation experts, and product marketing  to ensure proper messaging, timing, and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, and content syndication.

• Understand Atlassian's products and customer journeys and how to successfully market and engage our key targets and personas

• Expand our distribution footprint beyond owned channels like blog, email, and social through testing and experimentation

• Account-based marketing: Use the latest in account based marketing technology to run multi-channel campaigns targeting Atlassian’s largest customers.

• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership. This is a high-visibility role.

• Leverage marketing automation tools and related technology integrations to increase demand

Qualifications

Our perks & benefits

Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.

About Atlassian

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh.