What you’ll do 

As the Customer Marketing Manager, you will own and scale Pindrop’s customer advocacy, reference, and lifecycle programs to drive retention, expansion, and revenue influence. You’ll sit at the intersection of Marketing, Sales, Customer Success, and Product, transforming customer stories and data into programs that deepen engagement and turn our happiest customers into champions of Pindrop’s solutions.

• Customer advocacy and references: 
• Build and run a structured advocacy program so Sales always has reference customers ready across key segments and accounts
• Maintain a healthy pipeline of case studies, testimonials, and reviews by proactively recruiting and nurturing advocates
• Own the intake-to-fulfillment process for reference requests so Sales gets what they need and customers aren't overasked
• Content: 
• Write and produce customer stories that actually get used: case studies, one-pagers, win stories, video scripts
• Use AI tools to streamline how the team works (content ideation, segmentation, message testing) and document what works so GTM teams can move faster
• Lifecycle and adoption programs: 
• Build campaigns that help customers get more value from Pindrop: onboarding journeys, feature adoption nudges, and lifecycle communications aimed at expansion and retention
• Run the Customer Advisory Board (CAB), bringing together exec-level customers to provide strategic input on product direction and company priorities
• Manage the Executive Sponsorship Program (ESP), pairing Pindrop executives with key accounts to deepen relationships and ensure strategic alignment
• Partner with Customer Success to monitor engagement signals and intervene before customers disengage
• Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedback
• Customer events and community:
• Own CFX, Pindrop's annual customer conference: recruit customer speakers, shape the agenda, and drive attendance in partnership with CS and Sales
• Run smaller, recurring touchpoints (webinars, roundtables, advisory sessions) that keep customers engaged between CFX
• Ensure every event surfaces insights that feed back into product and messaging
• Measurement:
• Define KPIs for each program and build dashboards with Marketing Ops/RevOps that track advocacy participation, reference utilization, content consumption, and pipeline influence
• Use AI tools to streamline reporting and surface insights faster
• Insights: 
• Capture the voice of the customer (VoC) and turn those insights into sharper messaging, better enablement, and concrete product feedback
  
  

Who you are

• You move fast and figure things out. When a resource or process doesn't exist, you build it rather than wait for someone else to.
• Sales sees you as a partner, not a support function. You understand what they need to close deals and you make it happen.
• Customers genuinely like working with you. You build real relationships, follow through, and become someone they trust over time.
• You're comfortable with ambiguity and don't need a perfect brief to get started.
• You take ownership seriously. If you said you'd do it, it's done.
• You use AI tools as a force multiplier, not a novelty, and you're always looking for ways to get more done with less friction.
• You bring creative instincts to everything from a case study angle to an event experience, and you know how to make something memorable on a tight timeline.
• You have a startup mentality. Y