Field Marketing Manager - Non-Alc

Requisition ID: 37191 

Cheers to creating an incredible tomorrow!  

 

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. 

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes. 

Here’s to crafting careers and creating new legacies. 

 

Crafted Highlights:    

 

Field Marketing Manager-Non Alc. reports the Director of Non Alc. Marketing Activation and leads the national and local marketing Experiential marketing direction by partnering with internal regional field marketers and external partners to implement Non-Alc brand, channel, customer and consumer strategies into go-to-market plans to achieve volume, profit and share goals across MCBC Non-Alc portfolio.

What You’ll Be Brewing:

Strategic Leadership & Stakeholder Management

• Drive Innovation: Provide creative leadership and thought leadership to identify new business opportunities and expand current brand growth.
• Equip the Field: Develop high-value plans and tools that empower Management Units (MUs) to execute business objectives while ensuring strict adherence to Non-Alc marketing guidelines.
• Build Partnerships: Cultivate constructive, high-impact relationships across internal teams, agency partners, retailers, and vendors to streamline collaboration.

Regional Brand Strategy & Execution                                                                                                          

• Deliver Ambitions: Manage short- and long-term growth opportunities at the MU level to achieve Molson Coors' strategic Non-Alc objectives.
• Enable Field Teams: Partner with local field marketers to translate brand and channel strategies into actionable plans for sales teams and distributors.
• Ensure Compliance: Audit field communications and distributor-led POS to guarantee full alignment with brand strategy and Non-alc marketing standards.

 

Program Development & Experiential Activation                                                                                

• National Impact: Play a key role in developing national brand programs, including large-scale sampling initiatives, event series, activation buildouts and more.
• Localized Programming: Collaborate with field marketers to support strategic support MU-specific programs that align with brand positioning and local consumer/channel strategies.
• Sponsorship & Event Leadership: Lead the recruitment, negotiation, and activation of sponsorships and alliances. Provide on-site leadership for tentpole events, trade shows, and experiential activations (travel required).

Financial Stewardship & Resource Allocation                                                                                        

• Budget Management: Direct the planning, execution, and reconciliation of the Experiential budget in partnership with Finance and leadership.
• Co-op Optimization: Collaborate with MU sales teams to secure and drive co-op investment from distributors to maximize resource impact.
• Strategic Allocation: Ensure all resources and investments are deployed effectively to drive the highest ROI for the Non-Alc portfolio.

Key Ingredients:  

• 5+ years sales/marketing experience within a blue chip consumer goods company is required. Sound business understanding including: Non-alc brands, retail/channel, consumer strategies and DSD, DTR, DTC routes to market
• Management of broad range of marketing tools including strategic development, and planning, budgeting, business analysis, advertising, promotions, merchandising and research and analysis
• Ability to manage complexity and ambiguity
• Clear and concise verbal and written communication e.g. strong presentation skills
• Able to persuade and negotiate effectively
• Ability to recognize critical problems and opportunities and under